“To give it my best—to really make it shine—I need to work with the best people; people who share my values and my commitment to excellence.”
—Sharon Reis, The Reis Group
Sharon Reis, Principal
When I was a newly minted PR professional working in corporate America, I was very eager to show my worth. As a junior person on a team, I was frustrated at getting only minor, thankless tasks that didn’t let me prove my true value. When I complained to a senior colleague about a particular project, with a touch of self-pity in my voice, he looked me straight up and gave me advice that changed the course of my career: “Sharon,” he said, “you can either look at this as a ‘dump job,’ or as a really important opportunity. Whatever it is, give it your best. Make it shine. And success will follow.”
That was nearly 25 years ago, and I have been fortunate enough to learn the value of the lesson that I was offered. Since co-founding GYMR Public Relations in 1998, I have worked with hundreds of clients and have been privileged to share the passion of dedicated people and organizations who are deeply committed to working on meaningful issues and making a difference in the world.
Along the way, I have been constantly reminded that the successes we achieved have always been the result of treating every piece of our work as an important opportunity—a chance to tell significant stories by carefully crafting the right messages and by knowing how to best communicate them to the American public.
To give it my best—to really make it shine—I need to work with the best people; people who share my values and my commitment to excellence. I have to work in a culture of support, in which our team members see that a major part of our work is to build each other up and help each other succeed.
Starting a new firm is not only exciting, but liberating. Our team is impressive, smart, energetic, and committed. We have created a freedom of spirit and a space that allows us to be nimble, creative, supportive—and fun. We like to think big, but we also like to make sure that we sweat all the little details on every project we do, large and small.
For me, it is very gratifying to see my younger colleagues growing professionally and personally. In creating The Reis Group, I am inspired by them and I see great opportunity for all of them to get a chance to show their value, and to really shine.