Author Archive | Hieu Nguyen

media relations fundamentals - hieu nguyen

Media Relations Fundamentals

Even in today’s unprecedented news environment, media relations is still about the fundamentals. Since January 20 (and arguably since November 8), it’s been impossible to predict the topic du jour of the news cycle because of what’s been coming out of Washington, D.C. This uncertainty has some healthcare communicators wondering how best to approach media […]

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capitol MACRA healthcare

MACRA | Another Step in Reforming Care Delivery

On Friday, the Centers for Medicare and Medicaid Services (CMS) released the much-anticipated final rule on the Quality Payment Program (QPP), which is part of the Medicare Access and CHIP Reauthorization Act of 2015 – better known as MACRA. This rule is 2,200 pages (a length that surprises no one familiar with CMS rules) and […]

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presentation at scientific meeting

Scientific Meetings: 3 Things to Consider When Promoting Research

Annual scientific meetings organized by medical associations and disease-specific advocacy organizations are a significant investment. They are also a tremendous opportunity to generate visibility and interest among key stakeholders – consumers, members, potential members, corporate partners and, potentially, the general public. Our team has worked with medical societies and scientific associations for years to promote […]

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