Author Archive | Sharon Reis

How-to-Build-Effective-Coalitions-That-Advance-Your-Cause-PR-News

How to Build Effective Coalitions That Advance Your Cause

Whether you are promoting new scientific findings, advocating for a profession, advancing legislation or trying to change behavior, it takes a group of people working together to have a sustained influence. But finding ways to effectively collaborate as a team can be challenging. As Henry Ford said, “Coming together is a beginning; Keeping together is progress; […]

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one year anniversary the reis group

Marking Our One-Year Anniversary

I am both thrilled and humbled as The Reis Group marks its one-year anniversary of charting a new course in pursuit of the highest level of communications expertise in health, healthcare, science, and social issues. The energy of our team, our new office, our clients and their issues, our partners and their support, have made […]

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5 New Challenges for Healthcare PR in 2017

New Challenges for Healthcare PR in 2017

2016 was a year of unprecedented change for our industry, with high-stakes battles over the Affordable Care Act, Medicare and Medicaid, culminating in a watershed presidential election. And, if the first few weeks of 2017 are any predictor, healthcare communications is heading into another turbulent, exciting, and pivotal period. To keep up with the relentless pace […]

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introducing yourself public relations

Introducing…You

Introducing yourself in a meeting seems easy enough. Then why do so many people fail to make the most of it, and sometimes even leave a bad impression? Some people talk incessantly about all their experience and accomplishments in what ends up putting off rather than impressing their listeners. Others give only the bare minimum, […]

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broadcast ready, camera lens, camera crew, interview

Broadcast Prep: Getting Your Organization Ready

Recently, our firm had the privilege of working with some high-profile scientific clients to film two ambitious documentaries and a substantial evening broadcast feature story. Doing so reminded me just how much preparation goes into these story formats and how much time the client needs to allocate before the film crew, producers and reporter descend upon the […]

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Dupont Circle fountain

Charting a New Course

My entire team and I are charting a new course and launching a new public relations agency that fosters creativity and growth while balancing fun and flexibility. We come to work every day driven by our passion for working on meaningful issues and making a difference. Opening The Reis Group has been met with excitement […]

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