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Three Secrets to Successful Media Pitches

It’s easy to see why some communications professionals dread the task of pitching ideas to the media. Reporters can be brusk and impatient and often ignore emails, especially when they’re caught on deadline or being pressed to cover a story that’s clearly not in their wheelhouse. The PR pros who love pitching have a secret: […]

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China

3 Things I Learned Through International Travel

International travel is an exhilarating, nerve-racking, and life-changing experience. With a dizzying array of different foods, languages, cultural norms, and time zones, an immersion in a foreign country can present opportunities and learning experiences you may not have thought possible. Through the China-United States Exchange Foundation, I had the amazing chance to travel with fellow […]

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2018

What Can PR Pros Expect in 2018?

To learn more about how the changing national political environment is affecting workloads and to understand how communications experts are preparing for 2018, The Reis Group surveyed members of the Public Relations Society of America, and we are eager to share what we found. 2017 emerged as the year when communications professionals were asked to […]

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Giving through Social Media – What a Charity Should Consider

Charitable and advocacy organizations today face a particularly daunting challenge – how to continually raise money for their organizations in a fast-paced, ever-changing landscape. With the rapid evolution of technology, organizations have to be ready to adapt to reach those who might be willing to give. Moreover, they are competing with thousands of charities worldwide […]

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O'Dwyer's Cover October 2017

Thriving in an Uncertain Healthcare Environment | O’Dwyer’s

The unpredictable policy seesaw we are experiencing with the new Administration and Congress appears to be having a tangible impact on the lives of healthcare communications professionals, and not just those focused on policy. To learn more about how the uncertain healthcare environment is affecting workloads and to understand how communications experts are preparing for […]

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Social-Media

Social Media Strategies You Need to Know

The best campaigns achieve the farthest reach and highest impact, but only if strategic communication professionals have a solid understanding of social media, and also know how to best employ it. As communicators and storytellers, we’ve learned how to do this pretty well and have gathered some key tips: Make a plan Spend time researching […]

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How-to-Build-Effective-Coalitions-That-Advance-Your-Cause-PR-News

How to Build Effective Coalitions That Advance Your Cause

Whether you are promoting new scientific findings, advocating for a profession, advancing legislation or trying to change behavior, it takes a group of people working together to have a sustained influence. But finding ways to effectively collaborate as a team can be challenging. As Henry Ford said, “Coming together is a beginning; Keeping together is progress; […]

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