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Team News: Two New VP Promotions at The Reis Group

The Reis Group is pleased to announce that two of its team members, Lauren K. Musiol and Hieu D. Nguyen, have been promoted to Vice President. In their new leadership roles, they will be supervising work for major clients in healthcare, and science, and will also promote the firm’s continuing growth in public education, professional […]

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Public Communication in Science Promotion

A study released in Pediatrics shows that an increasing number of pediatricians are facing parents who refuse routine, recommended vaccinations for their children. Pediatricians perceive that ill-informed parents have come to believe that vaccines, which prevent life-threatening illnesses and hold epidemics at bay, are somehow unnecessary or even dangerous. I choose to vaccinate my children […]

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PR’s Role in Patient Engagement | O’Dwyer’s

Patients and families often need guidance to make informed and confident decisions about their health and healthcare. Check out Sharon’s article in O’Dwyer’s October issue to learn how communications professionals play a critical role in encouraging and influencing conversations and in promoting shared decision-making. Some of the key takeaways include: Make it a priority for […]

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MACRA | Another Step in Reforming Care Delivery

On Friday, the Centers for Medicare and Medicaid Services (CMS) released the much-anticipated final rule on the Quality Payment Program (QPP), which is part of the Medicare Access and CHIP Reauthorization Act of 2015 – better known as MACRA. This rule is 2,200 pages (a length that surprises no one familiar with CMS rules) and […]

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Write Like You Talk — and 5 Other Unorthodox Writing Tips

Clients hire PR firms to tell their stories.  Accurately. Interestingly. Powerfully. It’s not easy work, so that’s why they pay someone else to do it. To be successful, PR professionals can’t just go through the motions. With each project, we must tell stories in a compelling enough way to attract the attention of key audiences, […]

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Make Vacation a Priority – for Your Health

As summer winds down, the days become shorter, kids head back to school, and the morning rush hour traffic picks up. By now, many of us are wistfully reflecting on those precious days this summer that weren’t crammed with meetings or deadlines, but instead were filled with hours on the beach holding delicious fruity drinks […]

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Scientific Meetings: 3 Things to Consider When Promoting Research

Annual scientific meetings organized by medical associations and disease-specific advocacy organizations are a significant investment. They are also a tremendous opportunity to generate visibility and interest among key stakeholders – consumers, members, potential members, corporate partners and, potentially, the general public. Our team has worked with medical societies and scientific associations for years to promote […]

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Broadcast Prep: Getting Your Organization Ready

Recently, our firm had the privilege of working with some high-profile scientific clients to film two ambitious documentaries and a substantial evening broadcast feature story. Doing so reminded me just how much preparation goes into these story formats and how much time the client needs to allocate before the film crew, producers and reporter descend upon the […]

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