summer vacation, mental and emotional health

Make Vacation a Priority – for Your Health

As summer winds down, the days become shorter, kids head back to school, and the morning rush hour traffic picks up. By now, many of us are wistfully reflecting on those precious days this summer that weren’t crammed with meetings or deadlines, but instead were filled with hours on the beach holding delicious fruity drinks […]

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presentation at scientific meeting

Scientific Meetings: 3 Things to Consider When Promoting Research

Annual scientific meetings organized by medical associations and disease-specific advocacy organizations are a significant investment. They are also a tremendous opportunity to generate visibility and interest among key stakeholders – consumers, members, potential members, corporate partners and, potentially, the general public. Our team has worked with medical societies and scientific associations for years to promote […]

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broadcast ready, camera lens, camera crew, interview

Broadcast Prep: Getting Your Organization Ready

Recently, our firm had the privilege of working with some high-profile scientific clients to film two ambitious documentaries and a substantial evening broadcast feature story. Doing so reminded me just how much preparation goes into these story formats and how much time the client needs to allocate before the film crew, producers and reporter descend upon the […]

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DNC

The Mechanics of a Mesmerizing Event

As a Republican attending my first Democratic National Convention, my experience being in the hall was very much different than watching it on TV. The ambiance of the entire week culminated in one single moment. The pageantry, participation and execution were brilliant, and we know that was the result of hard work by teams of […]

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Spokesperson Preparation

Preparing Your Spokesperson for Media Interviews

An important element to an impactful news story is the human element which is why more and more reporters are incorporating the experiences of a spokesperson to enhance their story. While a subject matter expert voice is important and helps to provide important information and create credibility, a consumer spokesperson’s first-hand experience can help a story […]

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social media measurement

Measurement Tactics: Improving Messaging & Engagement

In a crowded online space, social media posts require targeted messaging and visuals to reach and engage your desired audience.  In order to gain traction with consumers, brands must understand what motivates and influences them, and produce content that is helpful and relatable. By utilizing measurement tools, brands can get a better sense of what […]

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Get a hit from your story pitch

Five Tips for Being Pitch Perfect

Below is an excerpt of an article originally published on PR News. Read the full article on PR News. Great stories—about medical breakthroughs, heroic acts by children, emerging infectious diseases—are relegated to the trash bin, while “Grumpy Cat” is featured on national evening news. There are plenty of reasons this happens. Newsrooms are shrinking. Reporters […]

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