Archive | Media Relations

pitch, reporter, story, main stream media, newspapers, news, headlines, communications

Long Live the MSM!

The conventional wisdom of the digital age long ago declared that nobody really pays attention anymore to the mainstream media…that mainstream media had become irrelevant…that the MSM was dead! But as the great Mark Twain said after a newspaper erroneously reported that he had died while touring Europe:“The reports of my death have been greatly […]

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media relations fundamentals - hieu nguyen

Media Relations Fundamentals

Even in today’s unprecedented news environment, media relations is still about the fundamentals. Since January 20 (and arguably since November 8), it’s been impossible to predict the topic du jour of the news cycle because of what’s been coming out of Washington, D.C. This uncertainty has some healthcare communicators wondering how best to approach media […]

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Get a hit from your story pitch

Five Tips for Being Pitch Perfect

Below is an excerpt of an article originally published on PR News. Read the full article on PR News. Great stories—about medical breakthroughs, heroic acts by children, emerging infectious diseases—are relegated to the trash bin, while “Grumpy Cat” is featured on national evening news. There are plenty of reasons this happens. Newsrooms are shrinking. Reporters […]

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