Investing in women is not only smart, it’s vital to success. Professional organizations are critical for supporting and mentoring women, which is why I am thrilled to join the talented, skilled, and motivated group of women on the Washington Women in Public Relations 2017 Board of Directors.
But I want to let you in on a secret: It’s going to be tough. Daily responsibilities can be draining, social calendars can be overwhelming, and life can serve up some really sour lemonade at times.
I’m up for the challenge.
Women need the support of other women now more than ever. And on every step of the career ladder, women must remain engaged in mentoring and must work to generate opportunities for others who might otherwise be overlooked or not know where to turn. Too often, we don’t seek out resources or support, and not only is that hurting our careers, it’s impacting our lives on a much deeper, personal level. Research shows that investing in women yields tremendous results – businesses perform better, are more successful, and have increased profitability. Let’s keep driving those results.
This year, I’ve set a challenge for myself – and managed to recruit a few colleagues along the way – to step away from our desks, outside of our comfort zones, and into a new routine. Whether it is through leadership development, professional skills building, mentorship, or industry networking, we have countless opportunities to tap into our potential for serious, boundless growth.
Join us, won’t you? It is WWPR’s mission to cultivate and inspire female communicators to reach their full potential in the D.C. market and beyond. The beauty of this approach is that we’re all in it together. If you don’t have much time, start small. Give support and get support. Be a mentor. Seek advice. Keep learning.
About the author: Sarah Beth Cloar applies her brand-management experience and her multimedia skills to lead communication strategies that support consumer campaigns promoting healthy lifestyles. Read more posts from Sarah Beth here.