Tag Archives | healthcare

O'Dwyer's Cover October 2017

Thriving in an Uncertain Healthcare Environment | O’Dwyer’s

The unpredictable policy seesaw we are experiencing with the new Administration and Congress appears to be having a tangible impact on the lives of healthcare communications professionals, and not just those focused on policy. To learn more about how the uncertain healthcare environment is affecting workloads and to understand how communications experts are preparing for […]

Continue Reading
media relations fundamentals - hieu nguyen

Media Relations Fundamentals

Even in today’s unprecedented news environment, media relations is still about the fundamentals. Since January 20 (and arguably since November 8), it’s been impossible to predict the topic du jour of the news cycle because of what’s been coming out of Washington, D.C. This uncertainty has some healthcare communicators wondering how best to approach media […]

Continue Reading
5 New Challenges for Healthcare PR in 2017

New Challenges for Healthcare PR in 2017

2016 was a year of unprecedented change for our industry, with high-stakes battles over the Affordable Care Act, Medicare and Medicaid, culminating in a watershed presidential election. And, if the first few weeks of 2017 are any predictor, healthcare communications is heading into another turbulent, exciting, and pivotal period. To keep up with the relentless pace […]

Continue Reading
odwyers-cover-october

PR’s Role in Patient Engagement | O’Dwyer’s

Patients and families often need guidance to make informed and confident decisions about their health and healthcare. Check out Sharon’s article in O’Dwyer’s October issue to learn how communications professionals play a critical role in encouraging and influencing conversations and in promoting shared decision-making. Some of the key takeaways include: Make it a priority for […]

Continue Reading
capitol MACRA healthcare

MACRA | Another Step in Reforming Care Delivery

On Friday, the Centers for Medicare and Medicaid Services (CMS) released the much-anticipated final rule on the Quality Payment Program (QPP), which is part of the Medicare Access and CHIP Reauthorization Act of 2015 – better known as MACRA. This rule is 2,200 pages (a length that surprises no one familiar with CMS rules) and […]

Continue Reading
Dupont Circle fountain

Charting a New Course

My entire team and I are charting a new course and launching a new public relations agency that fosters creativity and growth while balancing fun and flexibility. We come to work every day driven by our passion for working on meaningful issues and making a difference. Opening The Reis Group has been met with excitement […]

Continue Reading