Tag Archives | PR

O'Dwyer's Cover October 2017

Thriving in an Uncertain Healthcare Environment | O’Dwyer’s

The unpredictable policy seesaw we are experiencing with the new Administration and Congress appears to be having a tangible impact on the lives of healthcare communications professionals, and not just those focused on policy. To learn more about how the uncertain healthcare environment is affecting workloads and to understand how communications experts are preparing for […]

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Social-Media

Social Media Strategies You Need to Know

The best campaigns achieve the farthest reach and highest impact, but only if strategic communication professionals have a solid understanding of social media, and also know how to best employ it. As communicators and storytellers, we’ve learned how to do this pretty well and have gathered some key tips: Make a plan Spend time researching […]

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Get a hit from your story pitch

Five Tips for Being Pitch Perfect

Below is an excerpt of an article originally published on PR News. Read the full article on PR News. Great stories—about medical breakthroughs, heroic acts by children, emerging infectious diseases—are relegated to the trash bin, while “Grumpy Cat” is featured on national evening news. There are plenty of reasons this happens. Newsrooms are shrinking. Reporters […]

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