Tag Archives | public relations

O'Dwyer's Cover October 2017

Thriving in an Uncertain Healthcare Environment | O’Dwyer’s

The unpredictable policy seesaw we are experiencing with the new Administration and Congress appears to be having a tangible impact on the lives of healthcare communications professionals, and not just those focused on policy. To learn more about how the uncertain healthcare environment is affecting workloads and to understand how communications experts are preparing for […]

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Social-Media

Social Media Strategies You Need to Know

The best campaigns achieve the farthest reach and highest impact, but only if strategic communication professionals have a solid understanding of social media, and also know how to best employ it. As communicators and storytellers, we’ve learned how to do this pretty well and have gathered some key tips: Make a plan Spend time researching […]

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Piggy bank

Advocacy & Communications on a Budget

Associations large and small grapple with a wide variety of advocacy issues. The Advocacy Leaders Network hosts a series of workshops targeted towards public affairs and government relations professionals to facilitate discussions around various strategies, trends, and case studies important to the field. A recent workshop, “Advocacy on the Cheap: Changing the World on Any […]

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Adult businesswoman working at home using computer, studying business ideas on a pc screen on-line

The Art of Working Remotely

According to GlobalWorkplaceAnalytics.com, 50% of the U.S. workforce holds a job that is compatible with at least partial telework, and approximately 20-25% of the workforce teleworks with some frequency. This is a more than 100% increase since 2005, and represents a major shift in workplace dynamics. Every industry is different, but in the world of […]

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5 New Challenges for Healthcare PR in 2017

New Challenges for Healthcare PR in 2017

2016 was a year of unprecedented change for our industry, with high-stakes battles over the Affordable Care Act, Medicare and Medicaid, culminating in a watershed presidential election. And, if the first few weeks of 2017 are any predictor, healthcare communications is heading into another turbulent, exciting, and pivotal period. To keep up with the relentless pace […]

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introducing yourself public relations

Introducing…You

Introducing yourself in a meeting seems easy enough. Then why do so many people fail to make the most of it, and sometimes even leave a bad impression? Some people talk incessantly about all their experience and accomplishments in what ends up putting off rather than impressing their listeners. Others give only the bare minimum, […]

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business success leadership

Four Tips for Successful Leaders

Focus. Confidence. Integrity. Passion. These are key qualities of effective leaders, as outlined in a highly useful presentation at a recent Public Relations Society of America luncheon in Charlotte, N.C. Establishing yourself as a leader is vital to building your role on your team, and advancing your career to the next level. It’s something that […]

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odwyers-cover-october

PR’s Role in Patient Engagement | O’Dwyer’s

Patients and families often need guidance to make informed and confident decisions about their health and healthcare. Check out Sharon’s article in O’Dwyer’s October issue to learn how communications professionals play a critical role in encouraging and influencing conversations and in promoting shared decision-making. Some of the key takeaways include: Make it a priority for […]

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write-like-you-speak

Write Like You Talk — and 5 Other Unorthodox Writing Tips

Clients hire PR firms to tell their stories.  Accurately. Interestingly. Powerfully. It’s not easy work, so that’s why they pay someone else to do it. To be successful, PR professionals can’t just go through the motions. With each project, we must tell stories in a compelling enough way to attract the attention of key audiences, […]

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