Tag Archives | public relations

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Five Basic Tips for Writing Better News Releases

The primary goal in much of our work is to get our clients’ stories out there to the general public in a way that explains and promotes their best efforts. I worked in the media for 40 years, including 33 years at The Washington Post, and over the course of my reporting and editing career […]

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What will 2019 look like for healthcare PR?

In looking toward the year ahead, there are many ways—known and unknown—that the public relations world will be changing and evolving. As healthcare PR professionals, it’s vital to the success of our clients that we find new ways to overcome challenges and stay on top of the important trends in our field. Here are few […]

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Three Secrets to Successful Media Pitches

It’s easy to see why some communications professionals dread the task of pitching ideas to the media. Reporters can be brusk and impatient and often ignore emails, especially when they’re caught on deadline or being pressed to cover a story that’s clearly not in their wheelhouse. The PR pros who love pitching have a secret: […]

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2018

What Can PR Pros Expect in 2018?

To learn more about how the changing national political environment is affecting workloads and to understand how communications experts are preparing for 2018, The Reis Group surveyed members of the Public Relations Society of America, and we are eager to share what we found. 2017 emerged as the year when communications professionals were asked to […]

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O'Dwyer's Cover October 2017

Thriving in an Uncertain Healthcare Environment | O’Dwyer’s

The unpredictable policy seesaw we are experiencing with the new Administration and Congress appears to be having a tangible impact on the lives of healthcare communications professionals, and not just those focused on policy. To learn more about how the uncertain healthcare environment is affecting workloads and to understand how communications experts are preparing for […]

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Social-Media

Social Media Strategies You Need to Know

The best campaigns achieve the farthest reach and highest impact, but only if strategic communication professionals have a solid understanding of social media, and also know how to best employ it. As communicators and storytellers, we’ve learned how to do this pretty well and have gathered some key tips: Make a plan Spend time researching […]

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Advocacy & Communications on a Budget

Associations large and small grapple with a wide variety of advocacy issues. The Advocacy Leaders Network hosts a series of workshops targeted towards public affairs and government relations professionals to facilitate discussions around various strategies, trends, and case studies important to the field. A recent workshop, “Advocacy on the Cheap: Changing the World on Any […]

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The Art of Working Remotely

According to GlobalWorkplaceAnalytics.com, 50% of the U.S. workforce holds a job that is compatible with at least partial telework, and approximately 20-25% of the workforce teleworks with some frequency. This is a more than 100% increase since 2005, and represents a major shift in workplace dynamics. Every industry is different, but in the world of […]

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5 New Challenges for Healthcare PR in 2017

New Challenges for Healthcare PR in 2017

2016 was a year of unprecedented change for our industry, with high-stakes battles over the Affordable Care Act, Medicare and Medicaid, culminating in a watershed presidential election. And, if the first few weeks of 2017 are any predictor, healthcare communications is heading into another turbulent, exciting, and pivotal period. To keep up with the relentless pace […]

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Introducing…You

Introducing yourself in a meeting seems easy enough. Then why do so many people fail to make the most of it, and sometimes even leave a bad impression? Some people talk incessantly about all their experience and accomplishments in what ends up putting off rather than impressing their listeners. Others give only the bare minimum, […]

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