Tag Archives | spokespersons

broadcast ready, camera lens, camera crew, interview

Broadcast Prep: Getting Your Organization Ready

Recently, our firm had the privilege of working with some high-profile scientific clients to film two ambitious documentaries and a substantial evening broadcast feature story. Doing so reminded me just how much preparation goes into these story formats and how much time the client needs to allocate before the film crew, producers and reporter descend upon the […]

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DNC

The Mechanics of a Mesmerizing Event

As a Republican attending my first Democratic National Convention, my experience being in the hall was very much different than watching it on TV. The ambiance of the entire week culminated in one single moment. The pageantry, participation and execution were brilliant, and we know that was the result of hard work by teams of […]

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Spokesperson Preparation

Preparing Your Spokesperson for Media Interviews

An important element to an impactful news story is the human element which is why more and more reporters are incorporating the experiences of a spokesperson to enhance their story. While a subject matter expert voice is important and helps to provide important information and create credibility, a consumer spokesperson’s first-hand experience can help a story […]

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