Examples of Our Work

We are privileged to represent clients who are making a difference and improving lives. Because of our focus on health, healthcare, science, and social issues, many of our clients and their issues intersect, creating unexpected and fruitful opportunities for collaboration. We are proud to be their partner, producing award-winning work.

child life professionalsRebranding an Organization and a Profession

The Child Life Council engaged our team to rebrand both the organization and its professional certification program, while highlighting the crucial role that certified child life specialists play as valued members of hospital healthcare teams.

We followed a strategic communications process to create new messaging around the profession and the organization. The effort began with an analysis of member materials and research, followed by a series of in-depth interviews with both internal and external audiences. We facilitated conversations about the prospect of changing the organization’s name from Child Life Council to the Association of Child Life Professionals to better describe what the organization does and to better reflect its membership. To ensure the brand would meet the needs of staff and members, we created brand promises and creative briefs for both the Council and its certification program, then obtained reactions from key thought leaders. The new name, messaging, and positioning was communicated through a new logo, website, and member materials.

Launching a New Initiative

Our team worked with the Duke Integrative Medicine to establish and launch a leadership program aimed at developing a new type of healthcare leader — a leader grounded in the philosophy and practice of integrative healthcare.

We started by conducting message testing with key audiences to determine viability, cost, and content for the new program at Duke University. Applying the market research findings, we successfully launched this new venture. To recruit potential participants, we used an integrated marketing communications approach that focused on profiling faculty and curricula. We created a new website and social media platforms; built an email listserv; conducted direct mail, earned media outreach and paid advertising; and exhibited at key stakeholder meetings. The program has successfully enrolled three cohorts and surpassed application goals.

Promoting Research and Recruiting for Clinical TrialsPromoting Research and Recruiting for Clinical Trials

Banner Alzheimer’s Institute (BAI) tapped our team to expand its national profile as a major research center and to bolster recruitment efforts for clinical trial volunteers via its innovative online national registry.

We have executed a multi-pronged communications strategy, promoting the advanced science behind BAI’s research, establishing BAI as a national thought leader in Alzheimer’s research, and dramatically expanding the clinical trial registry.

We translate the complex science behind BAI’s federal and foundational grants, and publicize its research milestones to develop messaging that is appropriate for multiple national audiences. Our efforts have resulted in major national coverage including stories in the Wall Street Journal, 60 Minutes, Newsweek, and elsewhere. We recruit for clinical trials through earned and social media outreach and strategic partnerships.

digestive disease weekAdvancing the Science of Digestive Diseases

Digestive Disease Week (DDW) is the world’s largest gathering of physicians and researchers in the fields of gastroenterology, hepatology, endoscopy, and gastrointestinal surgery. The four medical societies who annually convene more than 20,000 professionals from around the globe (American Gastroenterological Association, American Association for the Study of Liver Diseases, American Society for Gastrointestinal Endoscopy, and the Society for Surgery of the Alimentary Tract) have long relied on our team to promote their cutting-edge science.

Working closely with the DDW team, we review hundreds of highly technical scientific abstracts and identify the most potentially newsworthy achievements to promote with national media during the week. We write press materials, coordinate telebriefings, arrange opportunities for researchers to meet with reporters, and handle social media activities.

american gastroenterological association gut check over the counter pain medicinePutting an Issue on the Nation’s Radar

Overdose of common over-the-counter (OTC) pain medicines is a growing but largely unrecognized problem in the U.S. This practice is putting thousands of people at risk for serious side effects such as stomach bleeding, ulcers, liver damage, and even death.

To educate women about the harmful consequences of OTC pain medicine overdose and to encourage them to carefully read medicine labels, the American Gastroenterological Association (AGA) engaged The Reis Group to develop a public-health education campaign.

We created an online interactive experience for consumers to learn more about medicine safety in a fun and engaging way. We placed organic and paid social media posts, held Facebook Live events, fostered partnerships with key stakeholder groups, and created a Spanish-language campaign.