We are privileged to represent clients who are making a difference and improving lives. Because of our focus on health and social causes, many of our clients and their issues intersect, creating unexpected and fruitful opportunities for collaboration. We are proud to be their partner, producing award-winning work.
The Child Life Council engaged our team to rebrand both the organization and its professional certification program, while highlighting the crucial role that certified child life specialists play as valued members of hospital healthcare teams.
We followed a strategic communications process to create new messaging around the profession and the organization. The effort began with an analysis of member materials and research, followed by a series of in-depth interviews with both internal and external audiences. We facilitated conversations about the prospect of changing the organization’s name from Child Life Council to the Association of Child Life Professionals to better describe what the organization does and to better reflect its membership. To ensure the brand would meet the needs of staff and members, we created brand promises and creative briefs for both the Council and its certification program, then obtained reactions from key thought leaders. The new name, messaging, and positioning was communicated through a new logo, website, and member materials.
Blue Shield of California Foundation is committed to helping the safety net adapt to the changing healthcare environment and ensure the most vulnerable Californians have access to quality care.
To inform the work of the community health centers and clinics that make up the frontlines of California’s safety net system, our team identifies and shares research findings on innovative models of care through webinars, infographics, media promotion, and stakeholder outreach.
The more pressing topics have included engaging patients and families, accessing care, providing behavioral healthcare in a primary care setting, integrating mobile technology into care plans, and transitioning to value-based care.
America’s healthcare system is in deep crisis, a fractured, antiquated structure that focuses primarily on disease treatment rather than disease prevention and the promotion of good health and well-being. ML Films is forming a campaign to inspire and empower people to achieve optimal health and well-being so they can lead their fullest lives.
Our team spearheaded a qualitative research effort to inform development of the national campaign. We set out to understand how different generations define and value health and well-being. To do so, we conducted in-depth interviews with members of the different generations, representing varying socioeconomic status, race and ethnicity, level of education, and geographic location. As a culmination of our research activities, we created a comprehensive report identifying cross-cutting findings and outlining detailed generational profiles to inform campaign development.
When a surgical team from Nemours Children’s Health System began planning for the separation of conjoined twins, our team quickly initiated its parallel planning for a national campaign to highlight Nemours’ expertise in the multifaceted complexity of juggling the complications of delicate infant surgery and the challenge of managing family relations. The critical nature of the operation left the timeline in flux and required the team to plan for unforeseen contingencies and potentially devastating scenarios.
Prior to the surgery, our team oversaw all messaging and materials development. Once those elements were solidified, the team led media training for the three surgical leaders to ensure that important messages on the surgery and subsequent technical care for the twins came through, in addition to the human-interest angle. After determining prime media targets for national coverage and ensuring the twins were healthy following surgery, we began soft-pitching the embargoed story and secured confirmation from leading national and local outlets. These select journalists were granted special access to the surgical team, videos, photos, and family interviews prior to the embargo date.