We are privileged to represent clients who are making a difference and improving lives. Because of our focus on health, healthcare, science, and social issues, many of our clients and their issues intersect, creating unexpected and fruitful opportunities for collaboration. We are proud to be their partner, producing award-winning work.
The Silicon Valley Community Foundation engaged The Reis Group to create and launch a new initiative dedicated to strengthening efforts to protect female athletes from preventable injuries, particularly concussions. We established the initiative’s brand, including its name, logo and website. We work with Harris to conduct a national consumer survey to establish a baseline understanding of Americans’ knowledge about concussions, particularly, the role of gender on the frequency and severity of sports-related concussions. Our team developed a new report – Sports-Related Concussions: Changing the Game for Women and Sports – to promote the survey findings and to launch the initiative to the public, researchers, healthcare professionals and policymakers.
The Initiative will work to inspire more gender-based concussion research at the federal level, create more women-centered education and raise awareness about the health consequences of head injuries.
Banner Alzheimer’s Institute (BAI), a Phoenix-based affiliate of one of the nation’s largest hospital systems, created the Alzheimer’s Prevention Registry (APR), an online community to help connect healthy individuals with critical Alzheimer’s prevention research studies.
Focused on adults who have a family history of Alzheimer’s or are caring for loved ones with the disease, we foster community engagement by creating connections among people who are facing one of the fastest-growing health issues of our time. The Reis Group manages APR’s social media community, inspiring member activation through a comprehensive content strategy. By providing updates on the latest Alzheimer’s news and advancements, offering caregiver tips, highlighting patient stories and tapping into people’s motivations for joining the Registry, we provide a wealth of content to keep followers mobilized, and spark virality of content to gain new followers.
APR’s social platforms have increased followers and engagement, becoming a trusted content source for thousands of family members, caregivers and Alzheimer’s advocates. The Registry reached a milestone – recruiting more than 233,000 potential volunteers for Alzheimer’s study participation.
Photo source: Juan Arredondo/Getty Images for Scientific American
Misuse and overdose of common over-the-counter (OTC) pain medicines is a growing but largely unrecognized problem in the U.S. This trend is putting countless thousands of people at risk for serious side effects, such as stomach bleeding, ulcers, liver damage, and even death.
The American Gastroenterological Association (AGA) engaged The Reis Group to develop a public-health education campaign, which we dubbed Gut Check, driven by social media promotion, to raise awareness of the harmful consequences of OTC pain medicine overdose and to encourage Americans to carefully read medicine labels.
The social media content strategy hinged on national survey findings that revealed misunderstanding and lack of education on this issue. Nearly 40 percent of Americans admitted they have knowingly exceeded the recommended dose of an OTC pain medicine, and 68 percent acknowledged that they don’t always read the labels. With these key findings in mind, we created an online interactive game/experience for consumers to learn more about medicine safety in a fun and engaging way. These efforts were supported by an integrated social media promotion campaign that captured the attention of consumers, stakeholders and media and drove a wave of thousands of online visitors to the website to learn more.
The Vision Council is a global professional association promoting vision health, along with eyewear solutions. The Council tapped our team to promote the little-noticed concept of “digital eye strain” as a newly emerging health issue and product category. With 65 percent of Americans reporting symptoms of digital eye strain – such as dry, irritated eyes – we needed to create content that drove Americans’ awareness of the issue and of ways they could change their digital device usage to alleviate the discomfort of digital eye strain.
Through a strategic and compelling content marketing strategy, we developed and commissioned a seminal report defining the idea of digital eye strain, examining primary and secondary research on the issue, and establishing preventive and corrective strategies for the condition. To maximize impact and to reach consumers with our content, The Vision Council established a prominent presence at the annual International Consumer Electronics Show (CES), where we were able to effectively publicize the digital eye strain message to more than 1,000 attendees, driving education and action. In 2016 alone, digital eye strain promotion resulted in more than 1,000 media stories, 3,000+ visitors to the webpage, and 600 million monthly media impressions.
Beyond media, our work has played a role in industry and consumer trends. We helped to establish the term Digital Eye Strain; position The Vision Council as the leading source and resource for consumers and media; develop relationships with subject-matter experts; and increase consumer demand for computer eyewear.
Digestive Disease Week (DDW) is the world’s largest gathering of physicians and researchers in the fields of gastroenterology, hepatology, endoscopy, and gastrointestinal surgery.
The four medical societies who annually convene DDW for more than 20,000 professionals around the globe—the American Gastroenterological Association, American Association for the Study of Liver Diseases, American Society for Gastrointestinal Endoscopy, and the Society for Surgery of the Alimentary Tract—have relied on members of our team for eight years to promote their cutting-edge science.
The DDW 2016 press program resulted in hundreds of original stories on a wide variety of health and science topics including probiotics, Hepatitis C, stool banks, obesity, colonoscopy prep, and much more in top-tier outlets.
The Society for Healthcare Epidemiology of America (SHEA) wanted to increase awareness of the organization and the groundbreaking research conducted by its members. Together we determined that publicizing media-worthy articles appearing in its monthly peer-reviewed journal, Infection Control & Hospital Epidemiology (ICHE) would help SHEA achieve its positioning goals.
Thousands of stories have appeared in top-tier media as a result of our work. The increased visibility has driven the journal’s most recent raised-impact factor to its highest ever, and ICHE now ranks 16th out of 69 journals in the Infectious Diseases category, and 13th out of 158 journals in the Public, Environmental, and Occupational Health category.