Promoting Behavioral Health Resources
The Society of Clinical Child and Adolescent Psychology (SCCAP) is a non-profit that represents several thousand children’s mental health providers who are leading the practice and advancement of evidence-based therapies based on psychological science. SCCAP strives to improve the lives of children, adolescents, young adults, and families through the best possible clinical care based on proven psychological science. However, the Society was not well-known within consumer and scientific media, nor among parents and pediatric primary care providers. SCCAP wanted to raise its profile among these audiences and position itself as a national leader and trusted source for information on children’s mental health issues, to help the Society stand out in the crowded children’s mental health space.
The Reis Group implemented a strategy to build awareness of the Society as a credible and authoritative resource in children’s mental health. We started with message testing to understand how key audiences viewed the organization and its members. Those findings informed the development of a communications plan, including proactive media outreach around trending news coverage, the coordination of in-person meetings with relevant stakeholder groups, and the facilitation of a national partnership with the Substance Abuse and Mental Health Services Association (SAMHSA). It also informed the complete re-design of their parent-facing website, which serves as an educational source for parents and caregivers looking for effective mental health treatments for their children.
Within one year, we built and tested a message platform and organization positioning, created and designed a new website, and secured placements in top-tier national and trade media, including Vanity Fair, The Washington Post, Good Housekeeping, NPR: Shots Blog, Reuters, Yahoo! News, Medscape, MedPage Today, and PsychCentral. These accomplishments also included a letter to the editor published in the Sunday New York Times and an op-ed published in STAT. We also organized stakeholder meetings, provided a subject matter expert for SAMHSA’s National Children’s Mental Health Awareness Day, and coordinated a webinar to discuss updated treatment guidelines for disruptive behavior disorders.