Executing a multi-pronged communications strategy
Banner Alzheimer’s Institute (BAI), a Phoenix-based nonprofit organization, tapped our team to expand its national profile as a major research center and to bolster recruitment efforts for its primary clinical trials registry. We have executed a multi-pronged communications strategy, promoting the advanced science behind BAI’s research, establishing BAI as a national thought leader in Alzheimer’s research, and publicizing its innovative registry for clinical trial recruitment.
We translate the complex science behind BAI’s federal and foundational grants, and publicize its research milestones to develop messaging that is appropriate for multiple national audiences.
This outreach has established BAI as a significant force in the field by positioning its researchers and executives as expert sources and helped surpass fundraising goals.