Establishing a public health education campaign on women and sports-related concussions
The Silicon Valley Community Foundation engaged The Reis Group to create and launch a new initiative dedicated to strengthening efforts to protect female athletes from preventable injuries, particularly concussions.
We established the initiative’s brand, including its name, logo and website. We work with Harris to conduct a national consumer survey to establish a baseline understanding of Americans’ knowledge about concussions, particularly, the role of gender on the frequency and severity of sports-related concussions. Our team developed a new report – Sports-Related Concussions: Changing the Game for Women and Sports – to promote the survey findings and to launch the initiative to the public, researchers, healthcare professionals and policymakers.
The Initiative will work to inspire more gender-based concussion research at the federal level, create more women-centered education and raise awareness about the health consequences of head injuries.