Minimally-Invasive Therapies

Promoting cutting edge science and care

Society of Interventional Radiology minimally invasive procedure
The Society of Interventional Radiology (SIR) relies on our team to increase their visibility among stakeholders through earned media and advocacy efforts. We focus on promoting the science behind minimally-invasive, image-guided therapies; the expert physicians who provide highly-specialized care; and the patients whose lives are improved as a result of this care.

Working closely with the SIR communications team, we review highly technical scientific abstracts and identify the most potentially newsworthy research. We coordinate media briefings, office hours, news releases, and audio news releases, and we prepare each scientific spokesperson with messages and talking points.

We also partner with SIR in their advocacy efforts, educating policymakers and influencers about the latest treatments in interventional radiology and the role that IRs play in providing high-quality care as part of the patient’s treatment team.