Promoting innovative research that engages minority communities to improve their health
Researchers from the University of Massachusetts Amherst School of Public Health and Health Sciences received a multi-year, multi-million-dollar grant from the National Institute of Minority Health and Health Disparities (NIMHD) to study and build upon the success of an innovative program being implemented by Springfield, MA-based Men of Color Health Awareness (MOCHA) to improve the health of low-income, African-American men.
The Reis Group works with UMass on media and stakeholder outreach. Our team developed messaging for this research announcement and is coordinating with all stakeholders – UMass, MOCHA, NIMHD – to promote the effectiveness of the research team’s addition of digital storytelling to the MOCHA program. This enhanced program, MOCHA+, aims to advance the original program’s goal of addressing eating habits, exercise, and stress stemming from impoverished economic conditions, racial and class discrimination, and gender role strain.