Racial and Ethnic Disparities in Healthcare

Promoting innovative research that engages minority communities to improve their health

UMASS Amherst Researchers from the University of Massachusetts Amherst School of Public Health and Health Sciences received a multi-year, multi-million-dollar grant from the National Institute of Minority Health and Health Disparities (NIMHD) to study and build upon the success of an innovative program being implemented by Springfield, MA-based Men of Color Health Awareness (MOCHA) to improve the health of low-income, African-American men.

The Reis Group works with UMass on media and stakeholder outreach. Our team developed messaging for this research announcement and is coordinating with all stakeholders – UMass, MOCHA, NIMHD – to promote the effectiveness of the research team’s addition of digital storytelling to the MOCHA program. This enhanced program, MOCHA+, aims to advance the original program’s goal of addressing eating habits, exercise, and stress stemming from impoverished economic conditions, racial and class discrimination, and gender role strain.