As a newly minted PR professional working in corporate America, I was very eager to show my worth. As a junior person on a team, I was frustrated at getting only minor, thankless tasks that didn’t let me prove my true value. When I complained to a senior colleague about a particular project, with a touch of self-pity in my voice, he looked me straight up and gave me advice that changed the course of my career: “Sharon,” he said, “you can either look at this as a ‘dump job,’ or as a really important opportunity. Whatever it is, give it your best. Make it shine. And success will follow.”
That was nearly 25 years ago, and I have been fortunate enough to learn the value of the lesson that I was offered. Throughout my career, I have worked with hundreds of clients and have been privileged to share the passion of dedicated people and organizations who are deeply committed to working on meaningful issues and making a difference in the world.
To give it my best—to really make it shine—I need to work with the best people; people who share my values and my commitment to excellence. I have to work in a culture of support, in which our team members see that a major part of our work is to build each other up and help each other shine.
Boutique Agency of the Year
The Reis Group is a woman-owned, boutique public relations agency focused on health and social causes. We are passionate about our clients' issues and believe in the power of communications to transform lives.
Member U.S. Small Business Chamber of Commerce
