Alyssa is adept at managing social media and digital marketing campaigns that include audience development, content strategy, paid advertising and search engine optimization. She recently helped a government agency bolster the nation’s public health workforce by generating earned media placements at the national and local levels. She also developed a digital toolkit to help schools promote their programs through websites and social media among other channels. In addition, she managed earned, owned and paid digital efforts to increase participation in a professional association’s survey assessing the needs of the field. Alyssa graduated with a B.B.A. in Marketing and a B.A. in English from the College of William and Mary.
