Christine Stencel

No executive wants to go into a media interview unprepared and get caught tongue-tied by a tricky question. For decades, the chief purpose of media-interview training was to avoid serious blunders while ensuring that you delivered strong, on-target messaging. But several trends have changed what organizational leaders really need from media training and have heightened […]

In 2025, any organization that is concerned about its public image and positioning cannot help but feel a dizzying sense of being whipsawed. We are living through times of radical swings in public positioning. In a sharply divisive environment, public-facing organizations often confront difficult decisions about whether to speak out and take a stand on […]

When you’re in a new era, you need a new vocabulary. As our nation undergoes significant changes, it behooves organizations working in health and related fields to take stock of how national leaders are talking about topics relevant to their missions, consider how their health care messaging aligns or differs, and determine whether they might […]