by Jean-Paul Horrigan on August 2, 2017 in Digital
As PR pros, we have the fundamentals down when it comes to content. But to take full advantage of that content, we also need to know how to maximize its impact digitally by mastering search engine optimization (SEO). SEO is not an exact science and can require a lot of trial and error, so check …
Continue reading … “Making the Link: Public Relations and Search Engine Optimization”
by Jean-Paul Horrigan on August 11, 2016 in Media Relations
Content is everywhere. It’s printed, uploaded, and broadcast through a vast array of media on a daily if not hourly basis. So how are you ensuring that your media monitoring program is getting through the noise and capturing everything? Follow these five tips for maintaining a methodical approach to news and social media monitoring. Tip …
Continue reading … “5 Tips to Building a Strong Media Monitoring Methodology”
