Jean-Paul Horrigan

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Making the Link: Public Relations and Search Engine Optimization

Making the Link: Public Relations and Search Engine Optimization

by on August 2, 2017 in Digital

As PR pros, we have the fundamentals down when it comes to content. But to take full advantage of that content, we also need to know how to maximize its impact digitally by mastering search engine optimization (SEO). SEO is not an exact science and can require a lot of trial and error, so check …

5 Tips to Building a Strong Media Monitoring Methodology

5 Tips to Building a Strong Media Monitoring Methodology

by on August 11, 2016 in Media Relations

Content is everywhere. It’s printed, uploaded, and broadcast through a vast array of media on a daily if not hourly basis.  So how are you ensuring that your media monitoring program is getting through the noise and capturing everything? Follow these five tips for maintaining a methodical approach to news and social media monitoring. Tip …