Kathleen Petty

Kathleen Petty, Vice President, leverages her strong writing and analytical skills, along with her public health degree to bring ideas into action on behalf of a wide range of clients in healthcare and science.

Good Project Management is an Art – Not a Science

August 3, 2022
Deadlines, discipline, and organization – these are the tenets of good project management that most can agree on. But as a vice president at a healthcare PR firm in Washington DC, I’ve learned that good project management goes beyond these principles. It’s more than keeping diligent timelines. There is also an art to it. Project […]

Message Testing: The Foundation of a Successful Communications Strategy

May 5, 2021
This article also appeared in PR News. When our clients ask our team to help them grow their membership or reach a new audience, we usually begin with message testing. It’s a critical part of the process for a solid communications strategy. Unfortunately, it is often skipped due to tight deadlines or limited budgets. But […]

Patient Education Materials: A Little Planning and Research Can Go a Long Way

November 5, 2018
Developing patient education materials that are both engaging and effective is not always easy. It requires a lot of planning, and attention to detail. It also requires time to understand exactly who you want to reach, how you can best get their attention, and how you might be able to get them to change their […]

Giving through Social Media – What a Charity Should Consider

December 6, 2017
Charitable and advocacy organizations today face a particularly daunting challenge – how to continually raise money for their organizations in a fast-paced, ever-changing landscape. With the rapid evolution of technology, organizations have to be ready to adapt to reach those who might be willing to give. Moreover, they are competing with thousands of charities worldwide […]

How to Stay Informed and Ahead of the Political Game

May 2, 2017
The dizzying pace of change in the Washington public policy climate under a new administration presents unpredictable challenges for those of us working in communications. Rapid-paced executive orders and seemingly contradictory announcements can create a chaotic information environment. But as communicators, we can’t let this hold us back from doing what we do best. We […]