Kathleen Petty

With a new year comes a new reality in health communications. Public health is grappling with ongoing and new challenges that will inevitably impact our field. As a public relations professional with a master’s degree in public health, I track health care industry trends to help clients navigate the complexities of their work. Here are […]

As a communications firm dedicated to health and medicine, promoting science is a major pillar of our work. Over years on The Reis Group team, I have worked to generate national media coverage for dozens of journal articles and scientific abstracts. My background includes a master’s degree in public health, which taught me the importance […]

Deadlines, discipline, and organization – these are the tenets of good project management that most can agree on. But as a vice president at a health care PR firm in Washington DC, I’ve learned that good project management goes beyond these principles. It’s more than keeping diligent timelines. There is also an art to it. […]

This article also appeared in PR News. When our clients ask our team to help them grow their membership or reach a new audience, we usually begin with message testing. It’s a critical part of the process for a solid communications strategy. Unfortunately, it is often skipped due to tight deadlines or limited budgets. But […]

Developing patient education and awareness programs that are both engaging and effective is not always easy. It requires a lot of planning, and attention to detail. It also requires time to understand exactly who you want to reach, how you can best get their attention, and how you might be able to get them to […]

The dizzying pace of change in the Washington health policy climate under a new administration presents unpredictable challenges for those of us working in health care communications. Rapid-paced executive orders and seemingly contradictory announcements can create a chaotic information environment. But as communicators, we can’t let this hold us back from doing what we do […]

As summer winds down, the days become shorter, kids head back to school, and the morning rush hour traffic picks up. By now, many of us are wistfully reflecting on those precious days this summer that weren’t crammed with meetings or deadlines, but instead were filled with hours on the beach holding delicious fruity drinks […]