This article also appeared in PR News. When our clients ask our team to help them grow their membership or reach a new audience, we usually begin with message testing. It’s a critical part of the process for a solid communications strategy. Unfortunately, it is often skipped due to tight deadlines or limited budgets. But …
Continue reading … “Message Testing: The Foundation of a Successful Communications Strategy”
Developing patient education materials that are both engaging and effective is not always easy. It requires a lot of planning, and attention to detail. It also requires time to understand exactly who you want to reach, how you can best get their attention, and how you might be able to get them to change their …
Continue reading … “Patient Education Materials: A Little Planning and Research Can Go a Long Way”
Charitable and advocacy organizations today face a particularly daunting challenge – how to continually raise money for their organizations in a fast-paced, ever-changing landscape. With the rapid evolution of technology, organizations have to be ready to adapt to reach those who might be willing to give. Moreover, they are competing with thousands of charities worldwide …
Continue reading … “Giving through Social Media – What a Charity Should Consider”
The dizzying pace of change in the Washington public policy climate under a new administration presents unpredictable challenges for those of us working in communications. Rapid-paced executive orders and seemingly contradictory announcements can create a chaotic information environment. But as communicators, we can’t let this hold us back from doing what we do best. We …
Continue reading … “How to Stay Informed and Ahead of the Political Game”
As summer winds down, the days become shorter, kids head back to school, and the morning rush hour traffic picks up. By now, many of us are wistfully reflecting on those precious days this summer that weren’t crammed with meetings or deadlines, but instead were filled with hours on the beach holding delicious fruity drinks …
Continue reading … “Make Vacation a Priority – for Your Health”