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Kathleen Petty

Kathleen Petty, Senior Vice President, leverages her strong writing and analytical skills, along with her public health degree to bring ideas into action on behalf of a wide range of clients in healthcare and science.

Three Public Health Issues to Watch in 2024 and What They Mean for Health Communicators

January 5, 2024
With a new year comes a new reality in health communications. Public health is grappling with ongoing and new challenges that will inevitably impact our field. As a public relations professional with a master’s degree in public health, I track health care industry trends to help clients navigate the complexities of their work. Here are […]

Promoting Science: How to Get the Media to Cover Research

January 19, 2023
As a communications firm dedicated to health and medicine, promoting science is a major pillar of our work. Over years on The Reis Group team, I have worked to generate national media coverage for dozens of journal articles and scientific abstracts. My background includes a master’s degree in public health, which taught me the importance […]

Good Project Management is an Art – Not a Science

August 3, 2022
Deadlines, discipline, and organization – these are the tenets of good project management that most can agree on. But as a vice president at a health care PR firm in Washington DC, I’ve learned that good project management goes beyond these principles. It’s more than keeping diligent timelines. There is also an art to it. […]

Message Testing: The Foundation of a Successful Communications Strategy

May 5, 2021
This article also appeared in PR News. When our clients ask our team to help them grow their membership or reach a new audience, we usually begin with message testing. It’s a critical part of the process for a solid communications strategy. Unfortunately, it is often skipped due to tight deadlines or limited budgets. But […]

Patient Education Materials: A Little Planning and Research Can Go a Long Way

November 5, 2018
Developing patient education and awareness programs that are both engaging and effective is not always easy. It requires a lot of planning, and attention to detail. It also requires time to understand exactly who you want to reach, how you can best get their attention, and how you might be able to get them to […]

How to Stay Informed and Ahead of the Political Game

May 2, 2017
The dizzying pace of change in the Washington health policy climate under a new administration presents unpredictable challenges for those of us working in health care communications. Rapid-paced executive orders and seemingly contradictory announcements can create a chaotic information environment. But as communicators, we can’t let this hold us back from doing what we do […]

Make Vacation a Priority – for Your Health

September 13, 2016
As summer winds down, the days become shorter, kids head back to school, and the morning rush hour traffic picks up. By now, many of us are wistfully reflecting on those precious days this summer that weren’t crammed with meetings or deadlines, but instead were filled with hours on the beach holding delicious fruity drinks […]