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Matthew Porter

Matt Porter, Senior Account Executive, specializes in research and earned media outreach. He is passionate about supporting clients’ visibility efforts and reputational challenges.

Weathering the Storm: Media Relations in 2024

July 9, 2024
Recently, I was in Boston to see Lana Del Rey perform at Fenway Park. Just as the show was starting, a frighteningly massive thunderstorm suddenly rolled through with some of the worst rain I had ever seen. But we stayed calm under pressure, evacuated the stadium and went undercover for safety. Reflecting on that experience […]

Taking the Pulse of Health Care Policy

October 2, 2023
In the world of health care public relations, we are tasked with staying up to date with industry trends, elevating reputations and developing earned media plans. As a Washington D.C.-based agency, we have the advantage of being close to policy action so we can keep tabs on what our clients need to know about the […]

Bridge To Success: Enhancing Media Outreach by Building Connections

April 13, 2023
We come across bridges in our everyday lives, and rarely think about them; that was me, until I started working in public relations. Now, every time I see one, I think of how it relates to our work in media outreach. As public relations professionals, we are often tasked with elevating the reputations of our […]