Peter Perl

As a lifelong journalist, including 33 years at The Washington Post, I have long been grieving the slashing of newsrooms, even before The Post‘s major layoffs of 300 people last month. And as a citizen, I’ve been increasingly fearful that suppressing honest, reliable reporting threatens the very future of democracy and decency. This declining, fragmented media landscape also has […]

Whenever I look back on my 50-year career in American journalism, I inevitably have two reactions: 1) Yikes! I’m getting old! and 2) the changes in the media landscape have been so incredibly dramatic that it sounds like I’m telling tales from another century (which it actually was when I started in 1973.) I worked […]

Our high-speed, media-saturated digital world sometimes feels like a dense, dark jungle with huge shadowy trees and thick tangled vines that block out most of the sunlight and leave us in darkness. Our job in health care public relations is to shine a light to cut through this darkness on behalf of our clients and […]

The primary goal in much of our work is to get our clients’ stories out there to the general public in a way that explains and promotes their best efforts. I worked in the media for 40 years, including 33 years at The Washington Post, and over the course of my reporting and editing career […]

The conventional wisdom of the digital age long ago declared that nobody really pays attention anymore to the mainstream media…that mainstream media had become irrelevant…that the MSM was dead! But as the great Mark Twain said after a newspaper erroneously reported that he had died while touring Europe: “The reports of my death have been […]

Clients hire PR firms to tell their stories.  Accurately. Interestingly. Powerfully. It’s not easy work, so that’s why they pay someone else to do it. To be successful, PR professionals can’t just go through the motions. With each project, we must tell stories in a compelling enough way to attract the attention of key audiences, […]