Peter Perl

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Long Live the MSM!

Long Live the MSM!

by on April 18, 2017 in Media Relations

The conventional wisdom of the digital age long ago declared that nobody really pays attention anymore to the mainstream media…that mainstream media had become irrelevant…that the MSM was dead! But as the great Mark Twain said after a newspaper erroneously reported that he had died while touring Europe:“The reports of my death have been greatly …

Write Like You Talk — and 5 Other Unorthodox Writing Tips

Write Like You Talk — and 5 Other Unorthodox Writing Tips

by on October 12, 2016 in Writing

Clients hire PR firms to tell their stories.  Accurately. Interestingly. Powerfully. It’s not easy work, so that’s why they pay someone else to do it. To be successful, PR professionals can’t just go through the motions. With each project, we must tell stories in a compelling enough way to attract the attention of key audiences, …