Sharon Reis

This article also appeared in PRSA National Capital Chapter’s blog.  I am honored to have recently been inducted into the PRSA National Capital Chapter’s Hall of Fame alongside some of the finest PR professionals in the country. I am so grateful to work in a field that I love, to have a job that is […]

How to maintain a vibrant culture, build a bond with team members and foster productivity in today’s new work environment. This article also appeared in O’Dwyer’s health care issue. The way we work has completely changed. People who have spent their careers commuting to the office five days a week now greatly value the freedom […]

I have worked in health care public relations for more than 25 years and this June marks the seventh anniversary of TRG, the company I founded in 2016. Over these years, I have represented hospitals and health systems, medical societies, research institutes, and foundations spanning all sectors of the health care system. I’ve promoted scientific […]

As the new year unfolds and the pandemic is no longer dominating our lives, we are excited to see what unexpected developments the future brings. Working in health care public relations, we are often charged with communicating complex health care messages in a rapidly changing—and sometimes volatile—environment. We must constantly adapt to these unpredictable dynamics […]

The Reis Group marks its sixth anniversary this month and there is a lot to celebrate. We were named a finalist for the Top Boutique Agencies for 2022 by PRWeek and we also made the list of best agencies for PR Daily. In addition, our energetic and skilled team is growing. Our health care clients […]

The eerie, high-pitched singing of billions of cicadas is once again permeating the Washington, D.C. area, and for me, their amazing return is a fitting symbol of rebirth─after the lifting of the COVID-19 shutdown, the blooming of new spring flowers, and the exhilarating feeling of finally being able to hug our friends and families again. […]

Kindness. Recovery. Brightness. These are some of the words my colleagues used during a recent Zoom meeting to describe their hopes and expectations for 2021. Several shared news of a friend’s pregnancy, an engagement, a pleasant family milestone, or possible vacation. Their energy and optimism reminded me that despite the pain and chaos of the […]

This article originally appeared in O’Dwyer’s October 2020 Healthcare Issue. Failure to stay relevant is a catastrophe for PR professionals. For 2020, relevancy is the primary determinant of success in the era of COVID-19. For all of us, not just those in health care communications, this has been a year of chaos. We were forced […]

This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, […]

It’s hard for me to believe that we are already celebrating the fourth anniversary of the founding of The Reis Group.  As I thought about this milestone and about my original vision to create a health care public relations agency with the best possible work culture, I was wonderfully gratified to get the news that […]