by Sharon Reis on February 8, 2021 in Public Relations
Kindness. Recovery. Brightness. These are some of the words my colleagues used during a recent Zoom meeting to describe their hopes and expectations for 2021. Several shared news of a friend’s pregnancy, an engagement, a pleasant family milestone, or possible vacation. Their energy and optimism reminded me that despite the pain and chaos of the …
Continue reading … “A Clearer Path Forward for 2021”
by Sharon Reis on October 14, 2020 in Our Take, Public Relations
This article originally appeared in O’Dwyer’s October 2020 Healthcare Issue. Failure to stay relevant is a catastrophe for PR professionals. For 2020, relevancy is the primary determinant of success in the era of COVID-19. For all of us, not just those in healthcare communications, this has been a year of chaos. We were forced to …
Continue reading … “Shifting Healthcare Communications Strategies”
by Sharon Reis on July 8, 2020 in Public Relations
This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, …
Continue reading … “After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?”
by Sharon Reis on June 15, 2020 in Firm News, Our Take
It’s hard for me to believe that we are already celebrating the fourth anniversary of the founding of The Reis Group. As I thought about this milestone and about my original vision to create a healthcare public relations agency with the best possible work culture, I was wonderfully gratified to get the news that we …
Continue reading … “A Formative Four Years”
by Sharon Reis on June 12, 2019 in Firm News
When we started our adventure three years ago, we felt the thrill of the new: a new name, new logo, new offices, new furniture, new benefits, new opportunities. And even new coffee shops and fresh new lunch options in our spiffy new Dupont Circle home. As we celebrate our third anniversary today, we are filled …
Continue reading … “Growth Spurt. Excitement at Age 3”