The eerie, high-pitched singing of billions of cicadas is once again permeating the Washington, D.C. area, and for me, their amazing return is a fitting symbol of rebirth─after the lifting of the COVID-19 shutdown, the blooming of new spring flowers, and the exhilarating feeling of finally being able to hug our friends and families again. …
Kindness. Recovery. Brightness. These are some of the words my colleagues used during a recent Zoom meeting to describe their hopes and expectations for 2021. Several shared news of a friend’s pregnancy, an engagement, a pleasant family milestone, or possible vacation. Their energy and optimism reminded me that despite the pain and chaos of the …
This article originally appeared in O’Dwyer’s October 2020 Healthcare Issue. Failure to stay relevant is a catastrophe for PR professionals. For 2020, relevancy is the primary determinant of success in the era of COVID-19. For all of us, not just those in healthcare communications, this has been a year of chaos. We were forced to …
Continue reading … “Shifting Healthcare Communications Strategies”
This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, …
It’s hard for me to believe that we are already celebrating the fourth anniversary of the founding of The Reis Group. As I thought about this milestone and about my original vision to create a healthcare public relations agency with the best possible work culture, I was wonderfully gratified to get the news that we …