Sharon Reis

As the new year unfolds and the pandemic is no longer dominating our lives, we are excited to see what unexpected developments the future brings. Working in health care public relations, we are often charged with communicating complex health care messages in a rapidly changing—and sometimes volatile—environment. We must constantly adapt to these unpredictable dynamics […]

The Reis Group marks its sixth anniversary this month and there is a lot to celebrate. We were named a finalist for the Top Boutique Agencies for 2022 by PRWeek and we also made the list of best agencies for PR Daily. In addition, our energetic and skilled team is growing. Our health care clients […]

The eerie, high-pitched singing of billions of cicadas is once again permeating the Washington, D.C. area, and for me, their amazing return is a fitting symbol of rebirth─after the lifting of the COVID-19 shutdown, the blooming of new spring flowers, and the exhilarating feeling of finally being able to hug our friends and families again. […]

Kindness. Recovery. Brightness. These are some of the words my colleagues used during a recent Zoom meeting to describe their hopes and expectations for 2021. Several shared news of a friend’s pregnancy, an engagement, a pleasant family milestone, or possible vacation. Their energy and optimism reminded me that despite the pain and chaos of the […]

This article originally appeared in O’Dwyer’s October 2020 Healthcare Issue. Failure to stay relevant is a catastrophe for PR professionals. For 2020, relevancy is the primary determinant of success in the era of COVID-19. For all of us, not just those in health care communications, this has been a year of chaos. We were forced […]

This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, […]

It’s hard for me to believe that we are already celebrating the fourth anniversary of the founding of The Reis Group.  As I thought about this milestone and about my original vision to create a health care public relations agency with the best possible work culture, I was wonderfully gratified to get the news that […]

When we started our adventure three years ago, we felt the thrill of the new: a new name, new logo, new offices, new furniture, new benefits, new opportunities. And even new coffee shops and fresh new lunch options in our spiffy new Dupont Circle home. As we celebrate our third anniversary today, we are filled […]

In looking toward the year ahead, there are many ways—known and unknown—that the public relations world will be changing and evolving. As health care PR professionals, it’s vital to the success of our clients that we find new ways to overcome challenges and stay on top of the important trends in our field. Here are […]

To learn more about how the changing national political environment is affecting workloads and to understand how communications experts are preparing for 2018, The Reis Group surveyed members of the Public Relations Society of America, and we are eager to share what we found. 2017 emerged as the year when communications professionals were asked to […]