Sharon Reis

Want to get to know us better? Read our passionate perspectives on the latest communications trends, healthcare issues, workplace challenges, and life goals.

New Challenges for Healthcare PR in 2017

New Challenges for Healthcare PR in 2017

by on January 26, 2017 in Public Relations

2016 was a year of unprecedented change for our industry, with high-stakes battles over the Affordable Care Act, Medicare and Medicaid, culminating in a watershed presidential election. And, if the first few weeks of 2017 are any predictor, healthcare communications is heading into another turbulent, exciting, and pivotal period. To keep up with the relentless pace …

Introducing…You

Introducing…You

by on December 16, 2016 in Leadership

Introducing yourself in a meeting seems easy enough. Then why do so many people fail to make the most of it, and sometimes even leave a bad impression? Some people talk incessantly about all their experience and accomplishments in what ends up putting off rather than impressing their listeners. Others give only the bare minimum, …

Broadcast Prep: Getting Your Organization Ready

Broadcast Prep: Getting Your Organization Ready

by on August 17, 2016 in Interviews

Recently, our firm had the privilege of working with some high-profile scientific clients to film two ambitious documentaries and a substantial evening broadcast feature story. Doing so reminded me just how much preparation goes into these story formats and how much time the client needs to allocate before the film crew, producers and reporter descend upon the …