Sharon Reis
Sharon Reis, Principal, is a 25-year veteran of the public relations industry who leads the firm and is dedicated to representing top-tier progressive clients in health, healthcare, science, and social issues. You can reach her at SReis@TheReisGroup.com.
A Formative Four Years
June 15, 2020
It’s hard for me to believe that we are already celebrating the fourth anniversary of the founding of The Reis Group. As I thought about this milestone and about my original vision to create a health care public relations agency with the best possible work culture, I was wonderfully gratified to get the news that […]
Growth Spurt. Excitement at Age 3
June 12, 2019
When we started our adventure three years ago, we felt the thrill of the new: a new name, new logo, new offices, new furniture, new benefits, new opportunities. And even new coffee shops and fresh new lunch options in our spiffy new Dupont Circle home. As we celebrate our third anniversary today, we are filled […]
What will 2019 look like for health care PR?
January 17, 2019
In looking toward the year ahead, there are many ways—known and unknown—that the public relations world will be changing and evolving. As health care PR professionals, it’s vital to the success of our clients that we find new ways to overcome challenges and stay on top of the important trends in our field. Here are […]
What Can PR Pros Expect in 2018?
January 16, 2018
To learn more about how the changing national political environment is affecting workloads and to understand how communications experts are preparing for 2018, The Reis Group surveyed members of the Public Relations Society of America, and we are eager to share what we found. 2017 emerged as the year when communications professionals were asked to […]
How to Build Effective Coalitions That Advance Your Health Care Cause
July 25, 2017
Whether you are promoting new scientific findings, advocating for a profession, advancing legislation or trying to change behavior, it takes a group of people working together to have a sustained influence. But finding ways to effectively collaborate as a team can be challenging. As Henry Ford said, “Coming together is a beginning; Keeping together is progress; […]
Marking Our One-Year Anniversary
June 1, 2017
I am both thrilled and humbled as The Reis Group marks its one-year anniversary of charting a new course in pursuit of the highest level of communications expertise in health, health care, science, and social issues. The energy of our team, our new office, our clients and their issues, our partners and their support, have […]
New Challenges for Health Care PR in 2017
January 26, 2017
2016 was a year of unprecedented change for our industry, with high-stakes battles over the Affordable Care Act, Medicare and Medicaid, culminating in a watershed presidential election. And, if the first few weeks of 2017 are any predictor, health care communications is heading into another turbulent, exciting, and pivotal period. To keep up with the […]
Introducing…You
December 16, 2016
Introducing yourself in a meeting seems easy enough. Then why do so many people fail to make the most of it, and sometimes even leave a bad impression? Some people talk incessantly about all their experience and accomplishments in what ends up putting off rather than impressing their listeners. Others give only the bare minimum, […]
Broadcast Prep: Getting Your Organization Ready
August 17, 2016
Recently, our firm had the privilege of working with some high-profile scientific clients to film two ambitious documentaries and a substantial evening broadcast feature story. Doing so reminded me just how much preparation goes into these earned media story formats and how much time the client needs to allocate before the film crew, producers and […]
Charting a New Course
June 1, 2016
My entire team and I are charting a new course and launching a new public relations agency that fosters creativity and growth while balancing fun and flexibility. We come to work every day driven by our passion for working on meaningful issues and making a difference. Opening The Reis Group has been met with excitement […]