2018 Pie-Off Entries

A Passion for Pie

Next week, The Reis Group will temporarily trade PR for pastry-making when our staffers prepare their entries for the Great 2019 Pie-Off! This time-honored annual team tradition requires creativity and flair in the kitchen for us to master recipes that can stand out among a group of up to 10 pies, prepared by our highly […]

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Growth Spurt. Excitement at Age 3

When we started our adventure three years ago, we felt the thrill of the new: a new name, new logo, new offices, new furniture, new benefits, new opportunities. And even new coffee shops and fresh new lunch options in our spiffy new Dupont Circle home. As we celebrate our third anniversary today, we are filled […]

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Five Basic Tips for Writing Better News Releases

The primary goal in much of our work is to get our clients’ stories out there to the general public in a way that explains and promotes their best efforts. I worked in the media for 40 years, including 33 years at The Washington Post, and over the course of my reporting and editing career […]

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The Bicycle Connection: Focus on the Top

I ride my bike to work as often as the weather, my schedule, and daylight will allow. After Daylight Savings Time this spring, I found my first opportunity since Thanksgiving to ride the 10 miles from my home in Virginia to The Reis Group’s office in Washington’s Dupont Circle. The ride home is particularly challenging. […]

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What will 2019 look like for healthcare PR?

In looking toward the year ahead, there are many ways—known and unknown—that the public relations world will be changing and evolving. As healthcare PR professionals, it’s vital to the success of our clients that we find new ways to overcome challenges and stay on top of the important trends in our field. Here are few […]

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A Day in the Life of Sharon Reis

Sharon Reis, our fearless leader, was recently featured on The Native Society. Take a glimpse into a day in her life, fueled in part by copious amounts of coffee! 6:00 AM I begin almost every day with sweating. I am either finishing up a 5 a.m. workout class, running through my neighborhood, or lifting weights […]

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Three Secrets to Successful Media Pitches

It’s easy to see why some communications professionals dread the task of pitching ideas to the media. Reporters can be brusk and impatient and often ignore emails, especially when they’re caught on deadline or being pressed to cover a story that’s clearly not in their wheelhouse. The PR pros who love pitching have a secret: […]

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