Author Archive | Lauren Musiol

Crisis Just Ahead sign with a bad day

Are You Prepared in Case of an Emergency?

Does your organization have a plan in place to respond to a crisis situation like a negative media article, a major reorganization, or a controversial legal matter? According to a recent PR News article, PR pros anticipate a rise in crisis communications as we enter the new decade and it’s important that your organization not […]

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Adult businesswoman working at home using computer, studying business ideas on a pc screen on-line

The Art of Working Remotely

According to GlobalWorkplaceAnalytics.com, 50% of the U.S. workforce holds a job that is compatible with at least partial telework, and approximately 20-25% of the workforce teleworks with some frequency. This is a more than 100% increase since 2005, and represents a major shift in workplace dynamics. Every industry is different, but in the world of […]

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business success leadership

Four Tips for Successful Leaders

Focus. Confidence. Integrity. Passion. These are key qualities of effective leaders, as outlined in a highly useful presentation at a recent Public Relations Society of America luncheon in Charlotte, N.C. Establishing yourself as a leader is vital to building your role on your team, and advancing your career to the next level. It’s something that […]

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Spokesperson Preparation

Preparing Your Spokesperson for Media Interviews

An important element to an impactful news story is the human element which is why more and more reporters are incorporating the experiences of a spokesperson to enhance their story. While a subject matter expert voice is important and helps to provide important information and create credibility, a consumer spokesperson’s first-hand experience can help a story […]

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