Content is everywhere. It’s printed, uploaded, and broadcast through a vast array of media on a daily if not hourly basis. So how are you ensuring that your media monitoring program is getting through the noise and capturing everything? Follow these five tips for maintaining a methodical approach to news and social media monitoring. Tip […]
Measurement Tactics: Improving Messaging & Engagement
In a crowded online space, social media posts require targeted messaging and visuals to reach and engage your desired audience. In order to gain traction with consumers, brands must understand what motivates and influences them, and produce content that is helpful and relatable. By utilizing measurement tools, brands can get a better sense of what […]
Five Tips for Being Pitch Perfect
Below is an excerpt of an article originally published on PR News. Read the full article on PR News. Great stories—about medical breakthroughs, heroic acts by children, emerging infectious diseases—are relegated to the trash bin, while “Grumpy Cat” is featured on national evening news. There are plenty of reasons this happens. Newsrooms are shrinking. Reporters […]
Charting a New Course
My entire team and I are charting a new course and launching a new public relations agency that fosters creativity and growth while balancing fun and flexibility. We come to work every day driven by our passion for working on meaningful issues and making a difference. Opening The Reis Group has been met with excitement […]