Combatting Negative Publicity, Changing Public Perception

Three major medical societies were faced with negative media attention questioning the integrity of their members. The organizations joined forces and tapped our team to reinforce for policymakers and the public the value of the role their members play in healthcare delivery. The biggest challenge in deciding to work together on this issue was that all three organizations described the problem and solution with different languages. To bring the three societies together with a consistent lexicon, we conducted message testing among key internal and external stakeholders to get their input. Results united the three societies on language and resulted in legislative victories.