Vision Health

Eyes Overexposed digital eye strain

The Vision Council came to The Reis Group with the challenge of highlighting the potentially serious health problems facing Americans who spend too much time in front of their digital devices. As technology permeates nearly every aspect of our lives, more and more Americans are reporting symptoms of digital eye strain – dry, irritated eyes, blurred vision, eye fatigue, neck and back pain, and headaches.

We developed a national, multi-year campaign, including a far-reaching earned media approach, compelling content-marketing strategy and strategic partnerships, to effectively spread the vision health message and to position The Vision Council as industry leaders.