Our Take

Want to get to know us better? Read our passionate perspectives on the latest communications trends, healthcare issues, workplace challenges, and life goals.

5 Tips for Healthcare Public Relations During COVID-19

5 Tips for Healthcare Public Relations During COVID-19

by on May 18, 2020 in Our Take, Public Relations

COVID-19 is overtaking news coverage and overturning every aspect of healthcare public relations. This unique environment presents new challenges, as well as new opportunities. As the account manager for two healthcare clients directly impacted by the COVID-19 pandemic, I have learned first-hand that navigating clients through this atmosphere requires taking risks, being flexible, and savoring …

Working—and growing—during a pandemic as a newly minted healthcare PR professional

Working—and growing—during a pandemic as a newly minted healthcare PR professional

by on May 7, 2020 in Our Take, Public Relations

COVID-19 has upended office life and we are all living with a new normal. As a young PR professional working in healthcare communications, I’m looking for ways to learn new skills and break through the pandemonium to continue to grow. When we began working remotely full time, I was worried that my professional development would …

Are You Prepared in Case of an Emergency?

Are You Prepared in Case of an Emergency?

by on January 24, 2020 in Public Relations

Does your organization have a plan in place to respond to a crisis situation like a negative media article, a major reorganization, or a controversial legal matter? According to a recent PR News article, PR pros anticipate a rise in crisis communications as we enter the new decade and it’s important that your organization not …