In the world of public relations agencies, presentations take on many forms – providing updates on recurring client calls, sharing research findings and recommendations, and presenting new business proposals to name a few. This can be a daunting task for those of us who aren’t natural public speakers, but it’s an essential skillset you can …
Continue reading … “The Three Ps for a Successful Presentation”
At some point, we all find ourselves pulled in what feels like a million different directions at work. For me, working at a fast-paced, award-winning healthcare communications agency means a variety of clients to serve, supervisors to please, and constant deadlines to meet. It’s easy to feel overwhelmed, and often, just when you think you …
Continue reading … “I’ve got too much on my plate! Lessons on Effective Time Management”
Public relations and communications professionals have many skills in our toolboxes that we develop and refine over our careers. One of the most important—and one of the least discussed—is the power of empathy. It could be called a skill sharpener because it can make every other tool we deploy more effective. Seeing the world from …
Continue reading … “Deploying an Unexpectedly Powerful Tool in Public Relations: Empathy”
The eerie, high-pitched singing of billions of cicadas is once again permeating the Washington, D.C. area, and for me, their amazing return is a fitting symbol of rebirth─after the lifting of the COVID-19 shutdown, the blooming of new spring flowers, and the exhilarating feeling of finally being able to hug our friends and families again. …
This article also appeared in PR News. When our clients ask our team to help them grow their membership or reach a new audience, we usually begin with message testing. It’s a critical part of the process for a solid communications strategy. Unfortunately, it is often skipped due to tight deadlines or limited budgets. But …
Continue reading … “Message Testing: The Foundation of a Successful Communications Strategy”