Our Take

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The Three Ps for a Successful Presentation

The Three Ps for a Successful Presentation

by on April 12, 2022 in Public Relations

In the world of public relations agencies, presentations take on many forms – providing updates on recurring client calls, sharing research findings and recommendations, and presenting new business proposals to name a few. This can be a daunting task for those of us who aren’t natural public speakers, but it’s an essential skillset you can …

I’ve got too much on my plate! Lessons on Effective Time Management

I’ve got too much on my plate! Lessons on Effective Time Management

by on February 11, 2022 in Leadership

At some point, we all find ourselves pulled in what feels like a million different directions at work. For me, working at a fast-paced, award-winning healthcare communications agency means a variety of clients to serve, supervisors to please, and constant deadlines to meet. It’s easy to feel overwhelmed, and often, just when you think you …

Deploying an Unexpectedly Powerful Tool in Public Relations: Empathy

Deploying an Unexpectedly Powerful Tool in Public Relations: Empathy

by on January 12, 2022 in Public Relations

Public relations and communications professionals have many skills in our toolboxes that we develop and refine over our careers. One of the most important—and one of the least discussed—is the power of empathy. It could be called a skill sharpener because it can make every other tool we deploy more effective. Seeing the world from …

Message Testing: The Foundation of a Successful Communications Strategy

Message Testing: The Foundation of a Successful Communications Strategy

by on May 5, 2021 in Public Relations

This article also appeared in PR News. When our clients ask our team to help them grow their membership or reach a new audience, we usually begin with message testing. It’s a critical part of the process for a solid communications strategy. Unfortunately, it is often skipped due to tight deadlines or limited budgets. But …