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Message Testing: The Foundation of a Successful Communications Strategy

Message Testing: The Foundation of a Successful Communications Strategy

by on May 5, 2021 in Public Relations

This article also appeared in PR News. When our clients ask our team to help them grow their membership or reach a new audience, we usually begin with message testing. It’s a critical part of the process for a solid communications strategy. Unfortunately, it is often skipped due to tight deadlines or limited budgets. But …

Be Your Own — and Your Team’s — Best Editor: Six Tips for Editing Like A Pro

Be Your Own — and Your Team’s — Best Editor: Six Tips for Editing Like A Pro

by on April 26, 2021 in Public Relations

This article also appeared in Bulldog Reporter. Everyone needs an editor. In our world of public relations, everyone is a writer and an editor at some point. Here are some tips for being a better editor, whether you are reviewing the work of a colleague or giving your own first draft one last look: Read …

8 Ways to Squeeze in Time for Professional Progress

8 Ways to Squeeze in Time for Professional Progress

by on April 14, 2021 in Public Relations

Even with less commute time, there still never seems to be quite enough hours in the workday. However, by incorporating some strategy, you can continue your professional development without too much trouble. After fully embracing the term “maximizing” to describe my life approach, I’ve come up with ways to make time for the important things, …