Our Take

Want to get to know us better? Read our passionate perspectives on the latest communications trends, healthcare issues, workplace challenges, and life goals.

Elephants vs Mosquitos: Which Approach to Media Outreach Gets Results

Elephants vs Mosquitos: Which Approach to Media Outreach Gets Results

by on September 16, 2020 in Media Relations

A popular theory of evolution serves as a good analogy for approaches to media pitching. In biology, organisms are classified according to the evolutionary “strategies” they use for reproduction and long-term survival of the species. Humans and elephants are known as “K-selected” organisms. Within these species, individuals have just a few offspring over their lifetime …

Innovative Cancer Communications Tools Keep Survivors Focused on Healthy Behaviors

Innovative Cancer Communications Tools Keep Survivors Focused on Healthy Behaviors

by on September 3, 2020 in Public Relations

“Cancer survivor.” It’s a title of honor that 17 million Americans are proud to wear. While the title is hard-won, for many survivors the sense of relief and gratitude drift away quickly, leaving in its place difficult challenges such as depression, substance use, and unhealthy diet and lifestyle. These disturbances have a real impact — …

There’s No “I” in Team, but “Client” Belongs in Great Teamwork

There’s No “I” in Team, but “Client” Belongs in Great Teamwork

by on July 21, 2020 in Leadership

One of the pleasures of working for a small public relations agency is the teamwork that is possible or, in my view, required, to do top-notch work for our clients. The Reis Group has small teams dedicated to each of our clients, but we readily reach outside assigned teams to tap the strengths and expertise …

After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?

After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?

by on July 8, 2020 in Public Relations

This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, …