Our Take

When Vice President Kamala Harris announced Tim Walz as her running mate, it wasn’t at a news conference or a sit-down interview with a broadcast network. Instead, she just posted it on Instagram. This followed one of the most historic moments in political history, when President Biden chose to drop out of the race – […]

Whenever I look back on my 50-year career in American journalism, I inevitably have two reactions: 1) Yikes! I’m getting old! and 2) the changes in the media landscape have been so incredibly dramatic that it sounds like I’m telling tales from another century (which it actually was when I started in 1973.) I worked […]

Recently, I was in Boston to see Lana Del Rey perform at Fenway Park. Just as the show was starting, a frighteningly massive thunderstorm suddenly rolled through with some of the worst rain I had ever seen. But we stayed calm under pressure, evacuated the stadium and went undercover for safety. Reflecting on that experience […]

As we mark our eighth year as The Reis Group, I am excited about all the new paths we are charting. I thought I would mark this eighth anniversary by seeking additional insights about the coming trends in health care PR by consulting with The Official Reis Group Magic 8 Ball. After all, I started […]

Planning can provide playbook for successful issues management When a crisis arises, it is tempting to try to stonewall, responding only to what reporters and the public already know, hoping to limit the damage by keeping all the details out of view. But as Kate Middleton and the British Royal Family painfully learned, this strategy […]

I recently returned to The Reis Group after maternity leave. As a mother of three kids under the age of five and a Managing Supervisor at TRG, I juggle many roles in my personal and professional life. As I’ve transitioned back to work, I’ve been reflecting on how we get it all done, as PR […]

As a GenZ-er early in my PR career, I am in the process of being transitioned into a role as an account manager. It’s a challenging and exciting prospect to begin to find my own voice and develop my own approach to management. With the support of my managers at The Reis Group, I decided […]

This article also appeared in PRSA National Capital Chapter’s blog.  I am honored to have recently been inducted into the PRSA National Capital Chapter’s Hall of Fame alongside some of the finest PR professionals in the country. I am so grateful to work in a field that I love, to have a job that is […]

With a new year comes a new reality in health communications. Public health is grappling with ongoing and new challenges that will inevitably impact our field. As a public relations professional with a master’s degree in public health, I track health care industry trends to help clients navigate the complexities of their work. Here are […]

On Tuesday, December 12, 2023, Sharon Reis was inducted into the Hall of Fame for the Public Relations Society of America’s National Capital Chapter. Sharon was honored for her dedication to health, health care and social issues, including her work on campaigns to prevent Alzheimer’s disease, raise awareness of colorectal cancer, fight COVID-19 and promote […]