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Our Take

Want to get to know us better? Read our passionate perspectives on the latest communications trends, health care issues, workplace challenges and life goals.

Asking the Magic 8 Ball to Predict the Future of Health Care PR

June 1, 2024
As we mark our eighth year as The Reis Group, I am excited about all the new paths we are charting. I thought I would mark this eighth anniversary by seeking additional insights about the coming trends in health care PR by consulting with The Official Reis Group Magic 8 Ball. After all, I started […]

Crisis Communications: Knowing when to Rip Off the Band-Aid

May 7, 2024
Planning can provide playbook for successful issues management When a crisis arises, it is tempting to try to stonewall, responding only to what reporters and the public already know, hoping to limit the damage by keeping all the details out of view. But as Kate Middleton and the British Royal Family painfully learned, this strategy […]

How I get it done – finding balance and managing time as a working mom

February 15, 2024
I recently returned to The Reis Group after maternity leave. As a mother of three kids under the age of five and a Managing Supervisor at TRG, I juggle many roles in my personal and professional life. As I’ve transitioned back to work, I’ve been reflecting on how we get it all done, as PR […]

Being a Conscious Leader in Today’s PR Landscape

February 2, 2024
As a GenZ-er early in my PR career, I am in the process of being transitioned into a role as an account manager. It’s a challenging and exciting prospect to begin to find my own voice and develop my own approach to management. With the support of my managers at The Reis Group, I decided […]

No Two Career Paths Are the Same

January 19, 2024
This article also appeared in PRSA National Capital Chapter’s blog.  I am honored to have recently been inducted into the PRSA National Capital Chapter’s Hall of Fame alongside some of the finest PR professionals in the country. I am so grateful to work in a field that I love, to have a job that is […]

Three Public Health Issues to Watch in 2024 and What They Mean for Health Communicators

January 5, 2024
With a new year comes a new reality in health communications. Public health is grappling with ongoing and new challenges that will inevitably impact our field. As a public relations professional with a master’s degree in public health, I track health care industry trends to help clients navigate the complexities of their work. Here are […]

Sharon Reis inducted into National Capital Public Relations Hall of Fame

December 20, 2023
On Tuesday, December 12, 2023, Sharon Reis was inducted into the Hall of Fame for the Public Relations Society of America’s National Capital Chapter. Sharon was honored for her dedication to health, health care and social issues, including her work on campaigns to prevent Alzheimer’s disease, raise awareness of colorectal cancer, fight COVID-19 and promote […]

Matchmaking: A TRG Approach to Getting Media Coverage

November 30, 2023
When people ask me what I do, I sometimes say I’m a matchmaker — but not the romantic kind. I match our clients’ needs and narratives with the needs of journalists to bring attention to the organizations’ expertise, accomplishments and issues. In the jargon of public relations, I specialize in earned media. To be an […]

From Journalism to Health Care PR: Transforming Lives Through Communications

November 15, 2023
If anyone had ever told me that after my 40-year career in journalism I would spend a 5th decade working in health care public relations, I would have been highly skeptical. For one thing, that would mean living into my 70s (!!) which was never certain. But even more unlikely was the idea that Peter […]

Managing and Mentoring the Next Generation of Health Care Public Relations Professionals

October 18, 2023
COVID-19 has turned our workplaces upside-down, creating a remote/hybrid office environment that has changed when and where we come to work. At The Reis Group, we have also come to fully realize that we must also change how we work with each other. In our case, TRG has converted to a Tuesday-Wednesday in-office schedule, with […]