Our Take

The way people consume news has changed dramatically. Social media, podcasts and personalized newsletters have overtaken traditional outlets, creating an unpredictable and fragmented media landscape. Information now spreads faster than ever, and with that speed comes new risks from echo chambers that rapidly spread misinformation. But these changes also create opportunities for our clients. The […]

Google is the world’s number one search engine, making it an effective channel for clients looking to reach their target audiences. But with the integration of generative AI into its search engine results through its new AI Overview tool, Google has started prioritizing its own AI results over other results – including ads. Google now […]

In a world overloaded with information, how do you ensure your message stands out? Whether you’re an association, nonprofit, or foundation, your goals may vary from sharing your mission to promoting your values to raising awareness about a social issue or a health care problem. Regardless of the objective, storytelling can be the most powerful […]

Educating people about important health-related topics is core to the work we do as a health care PR firm. At The Reis Group, we are passionate about working on meaningful issues and we believe the work we’re doing is making the world a better, healthier place. Our clients are addressing some of the most pressing […]

To be an effective leader in this turbulent and ever-evolving environment, you need to know how to build productive, efficient and positive teams. I recently led a panel presentation on “Building Effective Teams” at the MarCom Summit 2024 in Arlington, VA. I’ve devoted the past 20 years of my career to team building. This is […]

I recently became a puppy mom, which quickly confronted me with some steep and sometimes-unexpected new learning curves, especially in these first few weeks. Rigsby is a 3-month-old chocolate lab with a sweet and playful personality. When I decided to get a puppy, I was really excited to bring her home, but I soon realized […]

When Vice President Kamala Harris announced Tim Walz as her running mate, it wasn’t at a news conference or a sit-down interview with a broadcast network. Instead, she just posted it on Instagram. This followed one of the most historic moments in political history, when President Biden chose to drop out of the race – […]

Whenever I look back on my 50-year career in American journalism, I inevitably have two reactions: 1) Yikes! I’m getting old! and 2) the changes in the media landscape have been so incredibly dramatic that it sounds like I’m telling tales from another century (which it actually was when I started in 1973.) I worked […]

Recently, I was in Boston to see Lana Del Rey perform at Fenway Park. Just as the show was starting, a frighteningly massive thunderstorm suddenly rolled through with some of the worst rain I had ever seen. But we stayed calm under pressure, evacuated the stadium and went undercover for safety. Reflecting on that experience […]

As we mark our eighth year as The Reis Group, I am excited about all the new paths we are charting. I thought I would mark this eighth anniversary by seeking additional insights about the coming trends in health care PR by consulting with The Official Reis Group Magic 8 Ball. After all, I started […]