It’s hard for me to believe that we are already celebrating the fourth anniversary of the founding of The Reis Group. As I thought about this milestone and about my original vision to create a healthcare public relations agency with the best possible work culture, I was wonderfully gratified to get the news that we …
COVID-19 is overtaking news coverage and overturning every aspect of healthcare public relations. This unique environment presents new challenges, as well as new opportunities. As the account manager for two healthcare clients directly impacted by the COVID-19 pandemic, I have learned first-hand that navigating clients through this atmosphere requires taking risks, being flexible, and savoring …
Continue reading … “5 Tips for Healthcare Public Relations During COVID-19”
COVID-19 has upended office life and we are all living with a new normal. As a young PR professional working in healthcare communications, I’m looking for ways to learn new skills and break through the pandemonium to continue to grow. When we began working remotely full time, I was worried that my professional development would …
Our high-speed, media-saturated digital world sometimes feels like a dense, dark jungle with huge shadowy trees and thick tangled vines that block out most of the sunlight and leave us in darkness. Our job in public relations is to shine a light to cut through this darkness on behalf of our clients and highlight their …
Does your organization have a plan in place to respond to a crisis situation like a negative media article, a major reorganization, or a controversial legal matter? According to a recent PR News article, PR pros anticipate a rise in crisis communications as we enter the new decade and it’s important that your organization not …
Continue reading … “Are You Prepared in Case of an Emergency?”