This article also appeared in PR News. When our clients ask our team to help them grow their membership or reach a new audience, we usually begin with message testing. It’s a critical part of the process for a solid communications strategy. Unfortunately, it is often skipped due to tight deadlines or limited budgets. But …
Continue reading … “Message Testing: The Foundation of a Successful Communications Strategy”
This article also appeared in Bulldog Reporter. Everyone needs an editor. In our world of public relations, everyone is a writer and an editor at some point. Here are some tips for being a better editor, whether you are reviewing the work of a colleague or giving your own first draft one last look: Read …
Continue reading … “Be Your Own — and Your Team’s — Best Editor: Six Tips for Editing Like A Pro”
Even with less commute time, there still never seems to be quite enough hours in the workday. However, by incorporating some strategy, you can continue your professional development without too much trouble. After fully embracing the term “maximizing” to describe my life approach, I’ve come up with ways to make time for the important things, …
Continue reading … “8 Ways to Squeeze in Time for Professional Progress”
Kindness. Recovery. Brightness. These are some of the words my colleagues used during a recent Zoom meeting to describe their hopes and expectations for 2021. Several shared news of a friend’s pregnancy, an engagement, a pleasant family milestone, or possible vacation. Their energy and optimism reminded me that despite the pain and chaos of the …
This article previously appeared in Bulldog Reporter. Promoting the thought-leadership profile of our clients is a hallmark capability of The Reis Group and something that we do for our health care clients regularly. As the pandemic continues to threaten the health and economy of our nation, and social injustice issues still occupy center stage, it’s …