Bolstering Reputations

In 2025, any organization that is concerned about its public image and positioning cannot help but feel a dizzying sense of being whipsawed. We are living through times of radical swings in public positioning. In a sharply divisive environment, public-facing organizations often confront difficult decisions about whether to speak out and take a stand on […]

Google’s introduction of its AI Overview search feature last year has led to a sharp reduction in web traffic for many sites. Users now often find that the generative AI effectively answers their basic questions, so they no longer click on any other search results that would generate additional traffic. With AI Overview, about 18% […]

When you’re in a new era, you need a new vocabulary. As our nation undergoes significant changes, it behooves organizations working in health and related fields to take stock of how national leaders are talking about topics relevant to their missions, consider how their health care messaging aligns or differs, and determine whether they might […]

By virtually all measures, the past few years have seen a marked decline in business confidence. Trust in American corporations, consumer brands, and business leaders has been steadily eroded. A joint survey by U.S. News and World Report and the Harris Poll found that Americans ranked trustworthiness as the most important leadership trait. Respondents said […]

The way people consume news has changed dramatically. Social media, podcasts and personalized newsletters have overtaken traditional outlets, creating an unpredictable and fragmented media landscape. Information now spreads faster than ever, and with that speed comes new risks from echo chambers that rapidly spread misinformation. But these changes also create opportunities for our clients. The […]

Planning can provide playbook for successful issues management When a crisis arises, it is tempting to try to stonewall, responding only to what reporters and the public already know, hoping to limit the damage by keeping all the details out of view. But as Kate Middleton and the British Royal Family painfully learned, this strategy […]

As the new year unfolds and the pandemic is no longer dominating our lives, we are excited to see what unexpected developments the future brings. Working in health care public relations, we are often charged with communicating complex health care messages in a rapidly changing—and sometimes volatile—environment. We must constantly adapt to these unpredictable dynamics […]

You are reading through your morning news when a story piques your interest about how to tell whether respiratory symptoms signal COVID-19 or the flu or RSV. You begin to read the article in more detail and notice that a physician from another health system is quoted as the main expert in the article. You […]

In the world of health care public relations agencies, presentations take on many forms – sharing findings from environmental scans and landscape analyses, presenting patient education and awareness programs, and providing updates on thought leadership efforts to name a few. This can be a daunting task for those of us who aren’t natural public speakers, […]

Our high-speed, media-saturated digital world sometimes feels like a dense, dark jungle with huge shadowy trees and thick tangled vines that block out most of the sunlight and leave us in darkness. Our job in health care public relations is to shine a light to cut through this darkness on behalf of our clients and […]