Bolstering Reputations

The way people consume news has changed dramatically. Social media, podcasts and personalized newsletters have overtaken traditional outlets, creating an unpredictable and fragmented media landscape. Information now spreads faster than ever, and with that speed comes new risks from echo chambers that rapidly spread misinformation. But these changes also create opportunities for our clients. The […]

Recently, I was in Boston to see Lana Del Rey perform at Fenway Park. Just as the show was starting, a frighteningly massive thunderstorm suddenly rolled through with some of the worst rain I had ever seen. But we stayed calm under pressure, evacuated the stadium and went undercover for safety. Reflecting on that experience […]

Planning can provide playbook for successful issues management When a crisis arises, it is tempting to try to stonewall, responding only to what reporters and the public already know, hoping to limit the damage by keeping all the details out of view. But as Kate Middleton and the British Royal Family painfully learned, this strategy […]

In the world of health care public relations, we are tasked with staying up to date with industry trends, elevating reputations and developing earned media plans. As a Washington D.C.-based agency, we have the advantage of being close to policy action so we can keep tabs on what our clients need to know about the […]

You are reading through your morning news when a story piques your interest about how to tell whether respiratory symptoms signal COVID-19 or the flu or RSV. You begin to read the article in more detail and notice that a physician from another health system is quoted as the main expert in the article. You […]