Does your organization have a plan in place to respond to an emerging issue like a negative media article, a major reorganization or a controversial legal matter? According to a recent PR News article, PR pros anticipate a rise in crisis communications as we enter the new decade and it’s important that your organization not be caught on its heels.
The goal of managing crises is to mitigate the immediate danger, along with any subsequent serious negative repercussions–while maintaining leadership and transparency on the issue at hand. While we all hope we never have a reason to actually implement a crisis communications plan, it’s vital to have one in place. It is crucial to assure that all key players understand their role in a crisis and know how to initiate action so they are able to quickly and efficiently respond to any situation.
Here are four things to keep in mind when developing your organization’s crisis communications plan:
As Benjamin Franklin said “By failing to prepare, you are preparing to fail.” If your organization doesn’t have a crisis communications plan in place, contact The Reis Group and we can work with you to ensure you are ready to set the right processes in motion should a crisis situation arise.