The Reis Group has recently taken Facebook Live by storm, actively utilizing this relatively new broadcasting tool to bring added value and drive key messages to our clients’ target audiences. Facebook Live has proven to be highly relevant for our health care PR industry and appears to be a lasting trend that will continue to grow.
As we’ve managed several Facebook Live events for our clients, from Q&As to event broadcasts, we have gathered several lessons learned in the planning, implementing and going-live stages. Here are five helpful takeaways for optimizing Facebook Live:
We are excited to continue managing Facebook Live events for our clients, and tweaking our methods each time, based on lessons learned. Do you have any additional takeaways from your experience with Facebook Live? Share with us in the comments.
The Reis Group is a woman-owned, boutique public relations agency focused on health and social causes. We are passionate about our clients' issues and believe in the power of communications to transform lives.
Member U.S. Small Business Chamber of Commerce
Subscribe to our newsletter: