The eerie, high-pitched singing of billions of cicadas is once again permeating the Washington, D.C. area, and for me, their amazing return is a fitting symbol of rebirth─after the lifting of the COVID-19 shutdown, the blooming of new spring flowers, and the exhilarating feeling of finally being able to hug our friends and families again. The last time the cicadas emerged from their sleep, it was 2004. My mother had just passed away after a long battle with breast cancer, my family moved into the new home where we still live today, and our beloved Boston Red Sox won the World Series for the first time in 86 years. Fast forward to June 2021, and it is another year full of major milestones. My youngest daughter is going off to college, my husband and I will become empty nesters, and the health care PR firm I founded is already turning five. Inspired by the song of the cicadas, here are five things I am happy to sing about.
When we opened our doors five years ago, I said something that still holds true and that I keep near my heart. “To give it my best—to really make it shine—I need to work with the best people; people who share my values and my commitment to excellence. I have to work in a culture of support, in which our team members see that a major part of our work is to build each other up and help each other succeed.” I’m very grateful to know that The Reis Group’s voice is enduring, just like the cicadas, and will continue….
The Reis Group is a woman-owned, boutique public relations agency focused on health and social causes. We are passionate about our clients' issues and believe in the power of communications to transform lives.
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