Increasing Awareness

Your organization has worked hard and just finished preparing new resources, and you are excited for your audience to begin using them. You’ve posted all the new material on your website, but when you check your traffic, you don’t see the spike in page visits that you were expecting. It turns out that most of […]

One of the worst sins when I was in journalism school was to write a “wooden lead.” The grizzled—or should I say seasoned—editors who taught newswriting and editing at the University of Oklahoma would scowl at empty words at the top of a news story, crossing out one, two or even three dull opening paragraphs, […]

As a public relations agency serving medical societies, foundations and health care leaders, The Reis Group often helps clients with earned media and thought-leadership strategies to support their national and state-level advocacy goals. And, for me, having spent the better part of my career at the nexus of communications and policy, I love tackling these […]

Developing patient education and awareness programs that are both engaging and effective is not always easy. It requires a lot of planning, and attention to detail. It also requires time to understand exactly who you want to reach, how you can best get their attention, and how you might be able to get them to […]

As PR pros, we have the fundamentals down when it comes to content. But to take full advantage of that content, we also need to know how to maximize its impact digitally by mastering search engine optimization (SEO). SEO is not an exact science and can require a lot of trial and error, so check […]

Associations large and small grapple with a wide variety of advocacy issues. The Advocacy Leaders Network hosts a series of workshops targeted toward public affairs and government relations professionals to facilitate discussions around various strategies, trends, and case studies important to the field. A recent workshop, “Advocacy on the Cheap: Changing the World on Any […]

The dizzying pace of change in the Washington health policy climate under a new administration presents unpredictable challenges for those of us working in health care communications. Rapid-paced executive orders and seemingly contradictory announcements can create a chaotic information environment. But as communicators, we can’t let this hold us back from doing what we do […]

In a crowded online space, social media posts require targeted messaging and visuals to reach and engage your desired audience.  In order to gain traction with consumers, brands must understand what motivates and influences them, and produce content that is helpful and relatable. By utilizing measurement tools, brands can get a better sense of what […]