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Increasing Awareness

Want to get to know us better? Read our passionate perspectives on the latest communications trends, health care issues, workplace challenges and life goals.

Navigating the New Media Maze: PR Strategies for a Fragmented Media Landscape

March 13, 2025
The way people consume news has changed dramatically. Social media, podcasts and personalized newsletters have overtaken traditional outlets, creating an unpredictable and fragmented media landscape. Information now spreads faster than ever, and with that speed comes new risks from echo chambers that rapidly spread misinformation. But these changes also create opportunities for our clients. The […]

What Impact does AI Overview Have on Google Ads? Optimizing your Strategy for the New Search Experience

February 13, 2025
Google is the world’s number one search engine, making it an effective channel for clients looking to reach their target audiences. But with the integration of generative AI into its search engine results through its new AI Overview tool, Google has started prioritizing its own AI results over other results – including ads. Google now […]

Sharing Your Message Through Storytelling: A Key to Building Strong Connections

December 2, 2024
In a world overloaded with information, how do you ensure your message stands out? Whether you’re an association, nonprofit, or foundation, your goals may vary from sharing your mission to promoting your values to raising awareness about a social issue or a health care problem. Regardless of the objective, storytelling can be the most powerful […]

Increasing Awareness with Gen Z: The Rising Influence of a Generation and How Best to Reach Them

September 6, 2024
When Vice President Kamala Harris announced Tim Walz as her running mate, it wasn’t at a news conference or a sit-down interview with a broadcast network. Instead, she just posted it on Instagram. This followed one of the most historic moments in political history, when President Biden chose to drop out of the race – […]

5 Ways to Adapt Your Media Strategy to the Changing Media Landscape

July 24, 2024
Whenever I look back on my 50-year career in American journalism, I inevitably have two reactions: 1) Yikes! I’m getting old! and 2) the changes in the media landscape have been so incredibly dramatic that it sounds like I’m telling tales from another century (which it actually was when I started in 1973.) I worked […]

Matchmaking: A TRG Approach to Getting Media Coverage

November 30, 2023
When people ask me what I do, I sometimes say I’m a matchmaker — but not the romantic kind. I match our clients’ needs and narratives with the needs of journalists to bring attention to the organizations’ expertise, accomplishments and issues. In the jargon of public relations, I specialize in earned media. To be an […]

How to Conquer Zoom: Webinar Edition

August 10, 2023
Since the start of COVID-19, we all experienced a mass migration into the virtual world. Over time, as America’s businesses and organizations are moving to a hybrid work environment, it’s still clear that Zoom is here to stay. Realizing that this would be our new normal, The Reis group has concentrated on how to maintain—and […]

Nourishing your Social Media Campaigns

March 23, 2023
Your organization has worked hard and just finished preparing new resources, and you are excited for your audience to begin using them. You’ve posted all the new material on your website, but when you check your traffic, you don’t see the spike in page visits that you were expecting. It turns out that most of […]

Banishing the Wooden Lead: Three Ways to Make PR Writing More Engaging

March 2, 2023
One of the worst sins when I was in journalism school was to write a “wooden lead.” The grizzled—or should I say seasoned—editors who taught newswriting and editing at the University of Oklahoma would scowl at empty words at the top of a news story, crossing out one, two or even three dull opening paragraphs, […]

Patient Education Materials: A Little Planning and Research Can Go a Long Way

November 5, 2018
Developing patient education and awareness programs that are both engaging and effective is not always easy. It requires a lot of planning, and attention to detail. It also requires time to understand exactly who you want to reach, how you can best get their attention, and how you might be able to get them to […]