by Beth Casteel on September 16, 2020 in Media Relations
A popular theory of evolution serves as a good analogy for approaches to media pitching. In biology, organisms are classified according to the evolutionary “strategies” they use for reproduction and long-term survival of the species. Humans and elephants are known as “K-selected” organisms. Within these species, individuals have just a few offspring over their lifetime …
Continue reading … “Elephants vs Mosquitos: Which Approach to Media Outreach Gets Results”
by Beth Casteel on May 7, 2020 in Media Relations, Science, Science Promotion
This article previously appeared in PRSA-NCC : The Guardian recently published an article on how the lupus drug hydroxychloroquine came to be touted as a “miracle cure” for COVID-19. This story is a must-read for any of us in public relations involved in promoting medical research. The article traces the beginnings of the hype of …
Continue reading … “Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine”
by Tamara Moore on April 23, 2020 in Event Planning, Media Relations, Science Promotion
This article previously appeared in PRSA-NCC and O’Dwyer’s: Nearly 30 annual scientific meetings have already been canceled, postponed, or moved into a virtual format because of the coronavirus pandemic. Countless more major events will succumb as shelter-in-place and stay-at-home guidance is extended through April and beyond. As a healthcare-focused agency, The Reis Group is quickly …
Continue reading … “What do PR professionals do when COVID19 cancels major annual meetings?”
by Beth Casteel on June 26, 2018 in Media Relations
It’s easy to see why some communications professionals dread the task of pitching ideas to the media. Reporters can be brusk and impatient and often ignore emails, especially when they’re caught on deadline or being pressed to cover a story that’s clearly not in their wheelhouse. The PR pros who love pitching have a secret: …
Continue reading … “Three Secrets to Successful Media Pitches”
by Lauren Musiol on January 30, 2018 in Media Relations
To pique the interest of reporters and generate media coverage, you must have information that is timely, relevant, and new. Commissioning a public opinion survey is a great way to generate media interest around a specific topic; however, it’s important to keep a few things in mind as you build your communications strategy. Choose the …
Continue reading … “Make News: Using Survey Data to Generate Media Attention”
