Media Relations

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Elephants vs Mosquitos: Which Approach to Media Outreach Gets Results

Elephants vs Mosquitos: Which Approach to Media Outreach Gets Results

by on September 16, 2020 in Media Relations

A popular theory of evolution serves as a good analogy for approaches to media pitching. In biology, organisms are classified according to the evolutionary “strategies” they use for reproduction and long-term survival of the species. Humans and elephants are known as “K-selected” organisms. Within these species, individuals have just a few offspring over their lifetime …

Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine

Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine

by on May 7, 2020 in Media Relations, Science, Science Promotion

This article previously appeared in PRSA-NCC  : The Guardian recently published an article on how the lupus drug hydroxychloroquine came to be touted as a “miracle cure” for COVID-19. This story is a must-read for any of us in public relations involved in promoting medical research. The article traces the beginnings of the hype of …

What do PR professionals do when COVID19 cancels major annual meetings?

What do PR professionals do when COVID19 cancels major annual meetings?

by on April 23, 2020 in Event Planning, Media Relations, Science Promotion

This article previously appeared in PRSA-NCC and O’Dwyer’s: Nearly 30 annual scientific meetings have already been canceled, postponed, or moved into a virtual format because of the coronavirus pandemic. Countless more major events will succumb as shelter-in-place and stay-at-home guidance is extended through April and beyond. As a healthcare-focused agency, The Reis Group is quickly …

Make News: Using Survey Data to Generate Media Attention

Make News: Using Survey Data to Generate Media Attention

by on January 30, 2018 in Media Relations

To pique the interest of reporters and generate media coverage, you must have information that is timely, relevant, and new. Commissioning a public opinion survey is a great way to generate media interest around a specific topic; however, it’s important to keep a few things in mind as you build your communications strategy. Choose the …