Media Relations

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Make News: Using Survey Data to Generate Media Attention

Make News: Using Survey Data to Generate Media Attention

by on January 30, 2018 in Media Relations

To pique the interest of reporters and generate media coverage, you must have information that is timely, relevant, and new. Commissioning a public opinion survey is a great way to generate media interest around a specific topic; however, it’s important to keep a few things in mind as you build your communications strategy. Choose the …

Media Training: An Ongoing Learning Process, Not A One-Time Event

Media Training: An Ongoing Learning Process, Not A One-Time Event

by on September 26, 2017 in Media Relations

Public relations professionals and their clients often think of media training as a one-and-done event, but it is not. Media training should be considered an ongoing learning process, says Ed Barks, a communications training consultant and author of the book The Truth About Public Speaking: The Three Keys to Great Presentations. Barks was the speaker …

Long Live the MSM!

Long Live the MSM!

by on April 18, 2017 in Media Relations

The conventional wisdom of the digital age long ago declared that nobody really pays attention anymore to the mainstream media…that mainstream media had become irrelevant…that the MSM was dead! But as the great Mark Twain said after a newspaper erroneously reported that he had died while touring Europe:“The reports of my death have been greatly …

Media Relations Fundamentals

Media Relations Fundamentals

by on March 7, 2017 in Media Relations

Even in today’s unprecedented news environment, media relations is still about the fundamentals. Since January 20 (and arguably since November 8), it’s been impossible to predict the topic du jour of the news cycle because of what’s been coming out of Washington, D.C. This uncertainty has some healthcare communicators wondering how best to approach media …