Media Relations

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Media Training: An Ongoing Learning Process, Not A One-Time Event

Media Training: An Ongoing Learning Process, Not A One-Time Event

by on September 26, 2017 in Media Relations

Public relations professionals and their clients often think of media training as a one-and-done event, but it is not. Media training should be considered an ongoing learning process, says Ed Barks, a communications training consultant and author of the book The Truth About Public Speaking: The Three Keys to Great Presentations. Barks was the speaker …

Long Live the MSM!

Long Live the MSM!

by on April 18, 2017 in Media Relations

The conventional wisdom of the digital age long ago declared that nobody really pays attention anymore to the mainstream media…that mainstream media had become irrelevant…that the MSM was dead! But as the great Mark Twain said after a newspaper erroneously reported that he had died while touring Europe:“The reports of my death have been greatly …

Media Relations Fundamentals

Media Relations Fundamentals

by on March 7, 2017 in Media Relations

Even in today’s unprecedented news environment, media relations is still about the fundamentals. Since January 20 (and arguably since November 8), it’s been impossible to predict the topic du jour of the news cycle because of what’s been coming out of Washington, D.C. This uncertainty has some healthcare communicators wondering how best to approach media …

5 Tips to Building a Strong Media Monitoring Methodology

5 Tips to Building a Strong Media Monitoring Methodology

by on August 11, 2016 in Media Relations

Content is everywhere. It’s printed, uploaded, and broadcast through a vast array of media on a daily if not hourly basis.  So how are you ensuring that your media monitoring program is getting through the noise and capturing everything? Follow these five tips for maintaining a methodical approach to news and social media monitoring. Tip …

Five Tips for Being Pitch Perfect

Five Tips for Being Pitch Perfect

by on June 16, 2016 in Media Relations

Below is an excerpt of an article originally published on PR News. Read the full article on PR News. Great stories—about medical breakthroughs, heroic acts by children, emerging infectious diseases—are relegated to the trash bin, while “Grumpy Cat” is featured on national evening news. There are plenty of reasons this happens. Newsrooms are shrinking. Reporters …