by Beth Casteel on September 26, 2017 in Media Relations
Public relations professionals and their clients often think of media training as a one-and-done event, but it is not. Media training should be considered an ongoing learning process, says Ed Barks, a communications training consultant and author of the book The Truth About Public Speaking: The Three Keys to Great Presentations. Barks was the speaker …
Continue reading … “Media Training: An Ongoing Learning Process, Not A One-Time Event”
by Peter Perl on April 18, 2017 in Media Relations
The conventional wisdom of the digital age long ago declared that nobody really pays attention anymore to the mainstream media…that mainstream media had become irrelevant…that the MSM was dead! But as the great Mark Twain said after a newspaper erroneously reported that he had died while touring Europe:“The reports of my death have been greatly …
Continue reading … “Long Live the MSM!”
by Hieu Nguyen on March 7, 2017 in Media Relations
Even in today’s unprecedented news environment, media relations is still about the fundamentals. Since January 20 (and arguably since November 8), it’s been impossible to predict the topic du jour of the news cycle because of what’s been coming out of Washington, D.C. This uncertainty has some healthcare communicators wondering how best to approach media …
Continue reading … “Media Relations Fundamentals”
by Jean-Paul Horrigan on August 11, 2016 in Media Relations
Content is everywhere. It’s printed, uploaded, and broadcast through a vast array of media on a daily if not hourly basis. So how are you ensuring that your media monitoring program is getting through the noise and capturing everything? Follow these five tips for maintaining a methodical approach to news and social media monitoring. Tip …
Continue reading … “5 Tips to Building a Strong Media Monitoring Methodology”
by Tamara Moore on June 16, 2016 in Media Relations
Below is an excerpt of an article originally published on PR News. Read the full article on PR News. Great stories—about medical breakthroughs, heroic acts by children, emerging infectious diseases—are relegated to the trash bin, while “Grumpy Cat” is featured on national evening news. There are plenty of reasons this happens. Newsrooms are shrinking. Reporters …
Continue reading … “Five Tips for Being Pitch Perfect”
