Content is everywhere. It’s printed, uploaded, and broadcast through a vast array of media on a daily if not hourly basis. So how are you ensuring that your media monitoring program is getting through the noise and capturing everything? Follow these five tips for maintaining a methodical approach to news and social media monitoring. Tip …
Continue reading … “5 Tips to Building a Strong Media Monitoring Methodology”
As a Republican attending my first Democratic National Convention, my experience being in the hall was very much different than watching it on TV. The ambiance of the entire week culminated in one single moment. The pageantry, participation and execution were brilliant, and we know that was the result of hard work by teams of …
Whether you are a political junky live-streaming convention coverage all day or just a casual observer catching up via morning-digest emails, it’s worth the effort for PR pros and business leaders to study what makes a political speech effective. Political figures have the advantages of teams of writers, voice coaches, teleprompters, and hours of practice, …
Continue reading … “Politically Speaking: What Can A Good Speech Teach Us?”
An important element to an impactful news story is the human element which is why more and more reporters are incorporating the experiences of a spokesperson to enhance their story. While a subject matter expert voice is important and helps to provide important information and create credibility, a consumer spokesperson’s first-hand experience can help a story …
Continue reading … “Preparing Your Spokesperson for Media Interviews”
In a crowded online space, social media posts require targeted messaging and visuals to reach and engage your desired audience. In order to gain traction with consumers, brands must understand what motivates and influences them, and produce content that is helpful and relatable. By utilizing measurement tools, brands can get a better sense of what …
Continue reading … “Measurement Tactics: Improving Messaging & Engagement”