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5 Tips to Building a Strong Media Monitoring Methodology

5 Tips to Building a Strong Media Monitoring Methodology

by on August 11, 2016 in Media Relations

Content is everywhere. It’s printed, uploaded, and broadcast through a vast array of media on a daily if not hourly basis.  So how are you ensuring that your media monitoring program is getting through the noise and capturing everything? Follow these five tips for maintaining a methodical approach to news and social media monitoring. Tip …

Politically Speaking: What Can A Good Speech Teach Us?

Politically Speaking: What Can A Good Speech Teach Us?

by on July 27, 2016 in Message Training

Whether you are a political junky live-streaming convention coverage all day or just a casual observer catching up via morning-digest emails, it’s worth the effort for PR pros and business leaders to study what makes a political speech effective. Political figures have the advantages of teams of writers, voice coaches, teleprompters, and hours of practice, …

Preparing Your Spokesperson for Media Interviews

Preparing Your Spokesperson for Media Interviews

by on July 20, 2016 in Message Training

An important element to an impactful news story is the human element which is why more and more reporters are incorporating the experiences of a spokesperson to enhance their story. While a subject matter expert voice is important and helps to provide important information and create credibility, a consumer spokesperson’s first-hand experience can help a story …

Measurement Tactics: Improving Messaging & Engagement

Measurement Tactics: Improving Messaging & Engagement

by on July 8, 2016 in Social Media

In a crowded online space, social media posts require targeted messaging and visuals to reach and engage your desired audience.  In order to gain traction with consumers, brands must understand what motivates and influences them, and produce content that is helpful and relatable. By utilizing measurement tools, brands can get a better sense of what …