Innovative Cancer Communications Tools Keep Survivors Focused on Healthy Behaviors
“Cancer survivor.” It’s a title of honor that 17 million Americans are proud to wear. While the title is hard-won, for many survivors the sense of relief and gratitude drift away quickly, leaving in its place difficult challenges such as depression, substance use, and unhealthy diet and lifestyle. These disturbances have a real impact — […]
There’s No “I” in Team, but “Client” Belongs in Great Teamwork
One of the pleasures of working for a boutique health care public relations agency is the teamwork that is possible or, in my view, required, to do top-notch work for our clients. The Reis Group has small teams dedicated to each of our clients, but we readily reach outside assigned teams to tap the strengths […]
After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?
This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, […]
A Formative Four Years
It’s hard for me to believe that we are already celebrating the fourth anniversary of the founding of The Reis Group. As I thought about this milestone and about my original vision to create a health care public relations agency with the best possible work culture, I was wonderfully gratified to get the news that […]
5 Tips for Health Care Public Relations During COVID-19
COVID-19 is overtaking news coverage and overturning every aspect of health care public relations. This unique environment presents new challenges, as well as new opportunities. As the account manager for two health care clients directly impacted by the COVID-19 pandemic, I have learned first-hand that navigating clients through this atmosphere requires taking risks, being flexible, […]
Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine
This article previously appeared in PRSA-NCC : The Guardian recently published an article on how the lupus drug hydroxychloroquine came to be touted as a “miracle cure” for COVID-19. This story is a must-read for any of us in public relations involved in promoting medical research. The article traces the beginnings of the hype of […]
Working—and growing—during a pandemic as a newly minted health care PR professional
COVID-19 has upended office life and we are all living with a new normal. As a young PR professional working in health care communications, I’m looking for ways to learn new skills and break through the pandemonium to continue to grow. When we began working remotely full time, I was worried that my professional development […]
What do PR professionals do when COVID-19 cancels major annual meetings?
This article previously appeared in PRSA-NCC and O’Dwyer’s: Nearly 30 annual scientific meetings have already been canceled, postponed, or moved into a virtual format because of the coronavirus pandemic. Countless more major events will succumb as shelter-in-place and stay-at-home guidance is extended through April and beyond. As a healthcare-focused agency, The Reis Group is quickly […]
Think Like a Thought Leader
Our high-speed, media-saturated digital world sometimes feels like a dense, dark jungle with huge shadowy trees and thick tangled vines that block out most of the sunlight and leave us in darkness. Our job in health care public relations is to shine a light to cut through this darkness on behalf of our clients and […]
Are You Prepared in Case of an Emergency?
Does your organization have a plan in place to respond to an emerging issue like a negative media article, a major reorganization or a controversial legal matter? According to a recent PR News article, PR pros anticipate a rise in crisis communications as we enter the new decade and it’s important that your organization not […]
