5 Tips for Health Care Public Relations During COVID-19
COVID-19 is overtaking news coverage and overturning every aspect of health care public relations. This unique environment presents new challenges, as well as new opportunities. As the account manager for two health care clients directly impacted by the COVID-19 pandemic, I have learned first-hand that navigating clients through this atmosphere requires taking risks, being flexible, […]
Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine
This article previously appeared in PRSA-NCC : The Guardian recently published an article on how the lupus drug hydroxychloroquine came to be touted as a “miracle cure” for COVID-19. This story is a must-read for any of us in public relations involved in promoting medical research. The article traces the beginnings of the hype of […]
Working—and growing—during a pandemic as a newly minted health care PR professional
COVID-19 has upended office life and we are all living with a new normal. As a young PR professional working in health care communications, I’m looking for ways to learn new skills and break through the pandemonium to continue to grow. When we began working remotely full time, I was worried that my professional development […]
What do PR professionals do when COVID-19 cancels major annual meetings?
This article previously appeared in PRSA-NCC and O’Dwyer’s: Nearly 30 annual scientific meetings have already been canceled, postponed, or moved into a virtual format because of the coronavirus pandemic. Countless more major events will succumb as shelter-in-place and stay-at-home guidance is extended through April and beyond. As a healthcare-focused agency, The Reis Group is quickly […]
Think Like a Thought Leader
Our high-speed, media-saturated digital world sometimes feels like a dense, dark jungle with huge shadowy trees and thick tangled vines that block out most of the sunlight and leave us in darkness. Our job in health care public relations is to shine a light to cut through this darkness on behalf of our clients and […]
Are You Prepared in Case of an Emergency?
Does your organization have a plan in place to respond to an emerging issue like a negative media article, a major reorganization or a controversial legal matter? According to a recent PR News article, PR pros anticipate a rise in crisis communications as we enter the new decade and it’s important that your organization not […]
A Passion for Pie
Next week, The Reis Group will temporarily trade PR for pastry-making when our staffers prepare their entries for the Great 2019 Pie-Off! This time-honored annual team tradition requires creativity and flair in the kitchen for us to master recipes that can stand out among a group of up to 10 pies, prepared by our highly […]
Two of The Reis Group’s Senior Leaders Talk about Life at the Agency
The Reis Group recently announced the promotion of two of its senior leaders, Lauren Musiol and Tamara Moore, to Senior Vice Presidents. Together they bring a combined 26 years of experience working on the team. In the Q&A below, Lauren and Tamara answer five questions about their careers, team, and what they need to be […]
Our Approach to Promoting Science at Annual Meetings
At The Reis Group we are constantly innovating and evolving the ways we work with clients to promote important research coming out of scientific meetings. As publications cut their news staff in half, and the digital wave continues to transform the PR landscape, it’s important to stay ahead of the latest trends, while also recognizing […]
Growth Spurt. Excitement at Age 3
When we started our adventure three years ago, we felt the thrill of the new: a new name, new logo, new offices, new furniture, new benefits, new opportunities. And even new coffee shops and fresh new lunch options in our spiffy new Dupont Circle home. As we celebrate our third anniversary today, we are filled […]
