Our Take

Calm in the Storm: Five Tips to Stay Cool in Crisis Communications By the nature of our jobs, health care public relations agencies are often called on to provide communications counsel and identify how to act during a crisis. We’re also expected to remain calm under pressure. But that isn’t easy – especially when a […]

Deadlines, discipline, and organization – these are the tenets of good project management that most can agree on. But as a vice president at a health care PR firm in Washington DC, I’ve learned that good project management goes beyond these principles. It’s more than keeping diligent timelines. There is also an art to it. […]

The Reis Group marks its sixth anniversary this month and there is a lot to celebrate. We were named a finalist for the Top Boutique Agencies for 2022 by PRWeek and we also made the list of best agencies for PR Daily. In addition, our energetic and skilled team is growing. Our health care clients […]

When I joined The Reis Group in September 2021, I was starting a fully remote job for the first time. As an introvert, the thought of meeting new coworkers and clients, networking with reporters, and trying to get the feel of a new workplace already felt overwhelming. Knowing that I would be doing all these […]

In the world of health care public relations agencies, presentations take on many forms – sharing findings from environmental scans and landscape analyses, presenting patient education and awareness programs, and providing updates on thought leadership efforts to name a few. This can be a daunting task for those of us who aren’t natural public speakers, […]

At some point, we all find ourselves pulled in what feels like a million different directions at work. For me, working at a fast-paced, award-winning health care communications agency means a variety of clients to serve, supervisors to please, and constant deadlines to meet. It’s easy to feel overwhelmed, and often, just when you think […]

Public relations and communications professionals have many skills in our toolboxes that we develop and refine over our careers. One of the most important—and one of the least discussed—is the power of empathy. It could be called a skill sharpener because it can make every other tool we deploy more effective. Seeing the world from […]

The eerie, high-pitched singing of billions of cicadas is once again permeating the Washington, D.C. area, and for me, their amazing return is a fitting symbol of rebirth─after the lifting of the COVID-19 shutdown, the blooming of new spring flowers, and the exhilarating feeling of finally being able to hug our friends and families again. […]

This article also appeared in PR News. When our clients ask our team to help them grow their membership or reach a new audience, we usually begin with message testing. It’s a critical part of the process for a solid communications strategy. Unfortunately, it is often skipped due to tight deadlines or limited budgets. But […]

This article also appeared in Bulldog Reporter. Everyone needs an editor. In our world of public relations, everyone is a writer and an editor at some point. Here are some tips for being a better editor, whether you are reviewing the work of a colleague or giving your own first draft one last look: Read […]