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Want to get to know us better? Read our passionate perspectives on the latest communications trends, health care issues, workplace challenges and life goals.

Three Secrets to Successful Media Pitches

June 26, 2018
It’s easy to see why some communications professionals dread the task of pitching ideas to the media. Reporters can be brusk and impatient and often ignore emails, especially when they’re caught on deadline or being pressed to cover a story that’s clearly not in their wheelhouse. The PR pros who love pitching have a secret: […]

Make News: Using Survey Data to Generate Media Attention

January 30, 2018
To pique the interest of reporters and generate media coverage, you must have information that is timely, relevant, and new. Commissioning a public opinion survey is a great way to generate media interest and increase awareness of a specific issue; however, it’s important to keep a few things in mind as you build your communications […]

What Can PR Pros Expect in 2018?

January 16, 2018
To learn more about how the changing national political environment is affecting workloads and to understand how communications experts are preparing for 2018, The Reis Group surveyed members of the Public Relations Society of America, and we are eager to share what we found. 2017 emerged as the year when communications professionals were asked to […]

Thriving in an Uncertain Health Care Environment | O’Dwyer’s

October 11, 2017
The unpredictable policy seesaw we are experiencing with the new Administration and Congress appears to be having a tangible impact on the lives of health care communications professionals, and not just those focused on policy. To learn more about how the uncertain health care environment is affecting workloads and to understand how communications experts are […]

Social Media Strategies You Need to Know

August 16, 2017
The best campaigns achieve the farthest reach and highest impact, but only if strategic communication professionals have a solid understanding of social media, and also know how to best employ it. As communicators and storytellers, we’ve learned how to do this pretty well and have gathered some key tips to increase awareness or position your […]

Making the Link: Public Relations and Search Engine Optimization

August 2, 2017
As PR pros, we have the fundamentals down when it comes to content. But to take full advantage of that content, we also need to know how to maximize its impact digitally by mastering search engine optimization (SEO). SEO is not an exact science and can require a lot of trial and error, so check […]

How to Build Effective Coalitions That Advance Your Health Care Cause

July 25, 2017
Whether you are promoting new scientific findings, advocating for a profession, advancing legislation or trying to change behavior, it takes a group of people working together to have a sustained influence. But finding ways to effectively collaborate as a team can be challenging. As Henry Ford said, “Coming together is a beginning; Keeping together is progress; […]

Advocacy & Communications on a Budget

July 13, 2017
Associations large and small grapple with a wide variety of advocacy issues. The Advocacy Leaders Network hosts a series of workshops targeted toward public affairs and government relations professionals to facilitate discussions around various strategies, trends, and case studies important to the field. A recent workshop, “Advocacy on the Cheap: Changing the World on Any […]

Passion Points: What Drives You?

June 27, 2017
Health care PR, particularly in these politically turbulent and uncertain times, has become a 24/7 business. You’re expected to be supernaturally connected to your smartphone, your email, and all the key websites of the instantaneously changing news cycle. Not only is this unrealistic; it’s unwise, and even unhealthy. Research shows that a myopic and hyper-vigilant […]

Marking Our One-Year Anniversary

June 1, 2017
I am both thrilled and humbled as The Reis Group marks its one-year anniversary of charting a new course in pursuit of the highest level of communications expertise in health, health care, science, and social issues. The energy of our team, our new office, our clients and their issues, our partners and their support, have […]