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Our Take

Want to get to know us better? Read our passionate perspectives on the latest communications trends, health care issues, workplace challenges and life goals.

Interview with Sharon Reis, Bulldog Reporter

April 9, 2019
The Reis Group was a Silver Award winner in the “Best New Agency” category in Bulldog’s 2018 Stars of PR Awards. This interview also appeared in Agility PR Solutions.  Length of PR career (so far): 25 years Your most memorable campaign: Launching the first ever Colorectal Cancer Awareness Month Number of 2 a.m. calls from a […]

What will 2019 look like for health care PR?

January 17, 2019
In looking toward the year ahead, there are many ways—known and unknown—that the public relations world will be changing and evolving. As health care PR professionals, it’s vital to the success of our clients that we find new ways to overcome challenges and stay on top of the important trends in our field. Here are […]

Patient Education Materials: A Little Planning and Research Can Go a Long Way

November 5, 2018
Developing patient education and awareness programs that are both engaging and effective is not always easy. It requires a lot of planning, and attention to detail. It also requires time to understand exactly who you want to reach, how you can best get their attention, and how you might be able to get them to […]

A Day in the Life of Sharon Reis

October 2, 2018
Sharon Reis, our fearless leader, was recently featured on The Native Society. Take a glimpse into a day in her life, fueled in part by copious amounts of coffee! 6:00 AM I begin almost every day with sweating. I am either finishing up a 5 a.m. workout class, running through my neighborhood, or lifting weights […]

Three Secrets to Successful Media Pitches

June 26, 2018
It’s easy to see why some communications professionals dread the task of pitching ideas to the media. Reporters can be brusk and impatient and often ignore emails, especially when they’re caught on deadline or being pressed to cover a story that’s clearly not in their wheelhouse. The PR pros who love pitching have a secret: […]

Make News: Using Survey Data to Generate Media Attention

January 30, 2018
To pique the interest of reporters and generate media coverage, you must have information that is timely, relevant, and new. Commissioning a public opinion survey is a great way to generate media interest and increase awareness of a specific issue; however, it’s important to keep a few things in mind as you build your communications […]

What Can PR Pros Expect in 2018?

January 16, 2018
To learn more about how the changing national political environment is affecting workloads and to understand how communications experts are preparing for 2018, The Reis Group surveyed members of the Public Relations Society of America, and we are eager to share what we found. 2017 emerged as the year when communications professionals were asked to […]

Thriving in an Uncertain Health Care Environment | O’Dwyer’s

October 11, 2017
The unpredictable policy seesaw we are experiencing with the new Administration and Congress appears to be having a tangible impact on the lives of health care communications professionals, and not just those focused on policy. To learn more about how the uncertain health care environment is affecting workloads and to understand how communications experts are […]

Social Media Strategies You Need to Know

August 16, 2017
The best campaigns achieve the farthest reach and highest impact, but only if strategic communication professionals have a solid understanding of social media, and also know how to best employ it. As communicators and storytellers, we’ve learned how to do this pretty well and have gathered some key tips to increase awareness or position your […]

Making the Link: Public Relations and Search Engine Optimization

August 2, 2017
As PR pros, we have the fundamentals down when it comes to content. But to take full advantage of that content, we also need to know how to maximize its impact digitally by mastering search engine optimization (SEO). SEO is not an exact science and can require a lot of trial and error, so check […]