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Positioning Issues and Brands

Want to get to know us better? Read our passionate perspectives on the latest communications trends, health care issues, workplace challenges and life goals.

The Bicycle Connection: Focus on the Top

April 16, 2019
I ride my bike to work as often as the weather, my schedule and daylight will allow. After Daylight Savings Time this spring, I found my first opportunity since Thanksgiving to ride the 10 miles from my home in Virginia to The Reis Group’s office in Washington’s Dupont Circle. The ride home is particularly challenging. […]

Write Like You Talk — and 5 Other Unorthodox Writing Tips

October 12, 2016
Clients hire PR firms to tell their stories.  Accurately. Interestingly. Powerfully. It’s not easy work, so that’s why they pay someone else to do it. To be successful, PR professionals can’t just go through the motions. With each project, we must tell stories in a compelling enough way to attract the attention of key audiences, […]