Clients hire PR firms to tell their stories. Accurately. Interestingly. Powerfully.
It’s not easy work, so that’s why they pay someone else to do it. To be successful, PR professionals can’t just go through the motions. With each project, we must tell stories in a compelling enough way to attract the attention of key audiences, particularly the news media. Here are a few tips accumulated over my 40 years of writing for mass audiences: