Promoting Healthy Behaviors

A client recently approached our team looking for creative ways to launch a campaign to promote awareness about healthy behaviors for a chronic condition and the need for access to comprehensive, medically accurate information. We recommended a targeted approach: partnering with trusted messengers as a channel for education and information dissemination. Social Media Influencers Micro-influencers—social […]

Educating people about important health-related topics is core to the work we do as a health care PR firm. At The Reis Group, we are passionate about working on meaningful issues and we believe the work we’re doing is making the world a better, healthier place. Our clients are addressing some of the most pressing […]

As a communications firm dedicated to health and medicine, promoting science is a major pillar of our work. Over years on The Reis Group team, I have worked to generate national media coverage for dozens of journal articles and scientific abstracts. My background includes a master’s degree in public health, which taught me the importance […]

Public relations and communications professionals have many skills in our toolboxes that we develop and refine over our careers. One of the most important—and one of the least discussed—is the power of empathy. It could be called a skill sharpener because it can make every other tool we deploy more effective. Seeing the world from […]

“Cancer survivor.” It’s a title of honor that 17 million Americans are proud to wear. While the title is hard-won, for many survivors the sense of relief and gratitude drift away quickly, leaving in its place difficult challenges such as depression, substance use, and unhealthy diet and lifestyle. These disturbances have a real impact — […]

Developing patient education and awareness programs that are both engaging and effective is not always easy. It requires a lot of planning, and attention to detail. It also requires time to understand exactly who you want to reach, how you can best get their attention, and how you might be able to get them to […]