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Promoting Science
Want to get to know us better? Read our passionate perspectives on the latest communications trends, health care issues, workplace challenges and life goals.
Three Public Health Issues to Watch in 2024 and What They Mean for Health Communicators
January 5, 2024
With a new year comes a new reality in health communications. Public health is grappling with ongoing and new challenges that will inevitably impact our field. As a public relations professional with a master’s degree in public health, I track health care industry trends to help clients navigate the complexities of their work. Here are […]
How PR Can Make a Meaningful Public Health Impact
May 9, 2023
Everyone has their own unique career journey. As a recent grad who just last year received my master’s in Public Health, I may not be the typical person you might think would be working at a PR agency. Public health is an incredibly broad field – some of my colleagues are tracking infectious diseases or […]
Promoting Science: How to Get the Media to Cover Research
January 19, 2023
As a communications firm dedicated to health and medicine, promoting science is a major pillar of our work. Over years on The Reis Group team, I have worked to generate national media coverage for dozens of journal articles and scientific abstracts. My background includes a master’s degree in public health, which taught me the importance […]
Following the “COVID Story”: Reflecting on Coronavirus Media Coverage
October 19, 2020
Whether you’ve been working in health, public health, media, or public relations, or you’re just a human trying to survive, 2020 has been an unforgettable and bizarre experience. Endless depressing case counts and deaths. COVID-19 special reports. White House coronavirus briefings. CDC, WHO and Task Force updates and trending hashtags about PPE, testing, ventilators and […]
Shifting Health Care Communications Strategies
October 14, 2020
This article originally appeared in O’Dwyer’s October 2020 Healthcare Issue. Failure to stay relevant is a catastrophe for PR professionals. For 2020, relevancy is the primary determinant of success in the era of COVID-19. For all of us, not just those in health care communications, this has been a year of chaos. We were forced […]
Innovative Cancer Communications Tools Keep Survivors Focused on Healthy Behaviors
September 3, 2020
“Cancer survivor.” It’s a title of honor that 17 million Americans are proud to wear. While the title is hard-won, for many survivors the sense of relief and gratitude drift away quickly, leaving in its place difficult challenges such as depression, substance use, and unhealthy diet and lifestyle. These disturbances have a real impact — […]
After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?
July 8, 2020
This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, […]
Ethical and Accurate Science Promotion: Lessons from COVID-19 and Hydroxychloroquine
May 7, 2020
This article previously appeared in PRSA-NCC : The Guardian recently published an article on how the lupus drug hydroxychloroquine came to be touted as a “miracle cure” for COVID-19. This story is a must-read for any of us in public relations involved in promoting medical research. The article traces the beginnings of the hype of […]
What do PR professionals do when COVID-19 cancels major annual meetings?
April 23, 2020
This article previously appeared in PRSA-NCC and O’Dwyer’s: Nearly 30 annual scientific meetings have already been canceled, postponed, or moved into a virtual format because of the coronavirus pandemic. Countless more major events will succumb as shelter-in-place and stay-at-home guidance is extended through April and beyond. As a healthcare-focused agency, The Reis Group is quickly […]
Our Approach to Promoting Science at Annual Meetings
October 9, 2019
At The Reis Group we are constantly innovating and evolving the ways we work with clients to promote important research coming out of scientific meetings. As publications cut their news staff in half, and the digital wave continues to transform the PR landscape, it’s important to stay ahead of the latest trends, while also recognizing […]