Even in today’s unprecedented news environment, media relations is still about the fundamentals.
Since January 20 (and arguably since November 8), it’s been impossible to predict the topic du jour of the news cycle because of what’s been coming out of Washington, D.C. This uncertainty has some health care communicators wondering how best to approach media relations.
But I was recently listening to Mary Agnes Carey of Kaiser Health News and Mark Zdechlik of Minnesota Public Radio News on a webinar hosted by the Alliance for Health Reform about the latest on efforts to repeal the Affordable Care Act. What they shared reinforced something for me:
No matter the environment, there are basic things that reporters will always need to tell their stories.
Inauguration Day was not that long ago, but I think the news environment of the past couple of weeks is only a preview of what the next four years will have in store.
Get ready for some turbulent times, and good luck!