Calm in the Storm: Five Tips to Stay Cool in Crisis Communications By the nature of our jobs, public relations professionals are often called on to provide communications counsel and identify how to act during a crisis. We’re also expected to remain calm under pressure. But that isn’t easy – especially when a client may …
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In the world of public relations agencies, presentations take on many forms – providing updates on recurring client calls, sharing research findings and recommendations, and presenting new business proposals to name a few. This can be a daunting task for those of us who aren’t natural public speakers, but it’s an essential skillset you can …
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Public relations and communications professionals have many skills in our toolboxes that we develop and refine over our careers. One of the most important—and one of the least discussed—is the power of empathy. It could be called a skill sharpener because it can make every other tool we deploy more effective. Seeing the world from …
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This article also appeared in PR News. When our clients ask our team to help them grow their membership or reach a new audience, we usually begin with message testing. It’s a critical part of the process for a solid communications strategy. Unfortunately, it is often skipped due to tight deadlines or limited budgets. But …
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This article also appeared in Bulldog Reporter. Everyone needs an editor. In our world of public relations, everyone is a writer and an editor at some point. Here are some tips for being a better editor, whether you are reviewing the work of a colleague or giving your own first draft one last look: Read …
Continue reading … “Be Your Own — and Your Team’s — Best Editor: Six Tips for Editing Like A Pro”