Public Relations

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Following the “COVID Story”: Reflecting on Coronavirus Media Coverage

Following the “COVID Story”: Reflecting on Coronavirus Media Coverage

by on October 19, 2020 in Public Relations

Whether you’ve been working in health, public health, media, or public relations, or you’re just a human trying to survive, 2020 has been an unforgettable and bizarre experience. Endless depressing case counts and deaths. COVID-19 special reports. White House coronavirus briefings. CDC, WHO and Task Force updates and trending hashtags about PPE, testing, ventilators and …

Shifting Healthcare Communications Strategies

Shifting Healthcare Communications Strategies

by on October 14, 2020 in Our Take, Public Relations

This article originally appeared in O’Dwyer’s October 2020 Healthcare Issue. Failure to stay relevant is a catastrophe for PR professionals. For 2020, relevancy is the primary determinant of success in the era of COVID-19. For all of us, not just those in healthcare communications, this has been a year of chaos. We were forced to …

Innovative Cancer Communications Tools Keep Survivors Focused on Healthy Behaviors

Innovative Cancer Communications Tools Keep Survivors Focused on Healthy Behaviors

by on September 3, 2020 in Public Relations

“Cancer survivor.” It’s a title of honor that 17 million Americans are proud to wear. While the title is hard-won, for many survivors the sense of relief and gratitude drift away quickly, leaving in its place difficult challenges such as depression, substance use, and unhealthy diet and lifestyle. These disturbances have a real impact — …

After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?

After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?

by on July 8, 2020 in Public Relations

This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, …

5 Tips for Healthcare Public Relations During COVID-19

5 Tips for Healthcare Public Relations During COVID-19

by on May 18, 2020 in Our Take, Public Relations

COVID-19 is overtaking news coverage and overturning every aspect of healthcare public relations. This unique environment presents new challenges, as well as new opportunities. As the account manager for two healthcare clients directly impacted by the COVID-19 pandemic, I have learned first-hand that navigating clients through this atmosphere requires taking risks, being flexible, and savoring …