Public Relations

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The Three Ps for a Successful Presentation

The Three Ps for a Successful Presentation

by on April 12, 2022 in Public Relations

In the world of public relations agencies, presentations take on many forms – providing updates on recurring client calls, sharing research findings and recommendations, and presenting new business proposals to name a few. This can be a daunting task for those of us who aren’t natural public speakers, but it’s an essential skillset you can …

Deploying an Unexpectedly Powerful Tool in Public Relations: Empathy

Deploying an Unexpectedly Powerful Tool in Public Relations: Empathy

by on January 12, 2022 in Public Relations

Public relations and communications professionals have many skills in our toolboxes that we develop and refine over our careers. One of the most important—and one of the least discussed—is the power of empathy. It could be called a skill sharpener because it can make every other tool we deploy more effective. Seeing the world from …

Message Testing: The Foundation of a Successful Communications Strategy

Message Testing: The Foundation of a Successful Communications Strategy

by on May 5, 2021 in Public Relations

This article also appeared in PR News. When our clients ask our team to help them grow their membership or reach a new audience, we usually begin with message testing. It’s a critical part of the process for a solid communications strategy. Unfortunately, it is often skipped due to tight deadlines or limited budgets. But …

Be Your Own — and Your Team’s — Best Editor: Six Tips for Editing Like A Pro

Be Your Own — and Your Team’s — Best Editor: Six Tips for Editing Like A Pro

by on April 26, 2021 in Public Relations

This article also appeared in Bulldog Reporter. Everyone needs an editor. In our world of public relations, everyone is a writer and an editor at some point. Here are some tips for being a better editor, whether you are reviewing the work of a colleague or giving your own first draft one last look: Read …

8 Ways to Squeeze in Time for Professional Progress

8 Ways to Squeeze in Time for Professional Progress

by on April 14, 2021 in Public Relations

Even with less commute time, there still never seems to be quite enough hours in the workday. However, by incorporating some strategy, you can continue your professional development without too much trouble. After fully embracing the term “maximizing” to describe my life approach, I’ve come up with ways to make time for the important things, …