This article originally appeared in O’Dwyer’s October 2020 Healthcare Issue. Failure to stay relevant is a catastrophe for PR professionals. For 2020, relevancy is the primary determinant of success in the era of COVID-19. For all of us, not just those in healthcare communications, this has been a year of chaos. We were forced to …
Continue reading … “Shifting Healthcare Communications Strategies”
“Cancer survivor.” It’s a title of honor that 17 million Americans are proud to wear. While the title is hard-won, for many survivors the sense of relief and gratitude drift away quickly, leaving in its place difficult challenges such as depression, substance use, and unhealthy diet and lifestyle. These disturbances have a real impact — …
This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, …
COVID-19 is overtaking news coverage and overturning every aspect of healthcare public relations. This unique environment presents new challenges, as well as new opportunities. As the account manager for two healthcare clients directly impacted by the COVID-19 pandemic, I have learned first-hand that navigating clients through this atmosphere requires taking risks, being flexible, and savoring …
Continue reading … “5 Tips for Healthcare Public Relations During COVID-19”
COVID-19 has upended office life and we are all living with a new normal. As a young PR professional working in healthcare communications, I’m looking for ways to learn new skills and break through the pandemonium to continue to grow. When we began working remotely full time, I was worried that my professional development would …