by Sharon Reis on February 8, 2021 in Public Relations
Kindness. Recovery. Brightness. These are some of the words my colleagues used during a recent Zoom meeting to describe their hopes and expectations for 2021. Several shared news of a friend’s pregnancy, an engagement, a pleasant family milestone, or possible vacation. Their energy and optimism reminded me that despite the pain and chaos of the …
Continue reading … “A Clearer Path Forward for 2021”
by Jessica Thibault on October 19, 2020 in Public Relations
Whether you’ve been working in health, public health, media, or public relations, or you’re just a human trying to survive, 2020 has been an unforgettable and bizarre experience. Endless depressing case counts and deaths. COVID-19 special reports. White House coronavirus briefings. CDC, WHO and Task Force updates and trending hashtags about PPE, testing, ventilators and …
Continue reading … “Following the “COVID Story”: Reflecting on Coronavirus Media Coverage”
by Sharon Reis on October 14, 2020 in Our Take, Public Relations
This article originally appeared in O’Dwyer’s October 2020 Healthcare Issue. Failure to stay relevant is a catastrophe for PR professionals. For 2020, relevancy is the primary determinant of success in the era of COVID-19. For all of us, not just those in healthcare communications, this has been a year of chaos. We were forced to …
Continue reading … “Shifting Healthcare Communications Strategies”
by Tamara Moore on September 3, 2020 in Public Relations
“Cancer survivor.” It’s a title of honor that 17 million Americans are proud to wear. While the title is hard-won, for many survivors the sense of relief and gratitude drift away quickly, leaving in its place difficult challenges such as depression, substance use, and unhealthy diet and lifestyle. These disturbances have a real impact — …
Continue reading … “Innovative Cancer Communications Tools Keep Survivors Focused on Healthy Behaviors”
by Sharon Reis on July 8, 2020 in Public Relations
This blog also appeared on PRSA-NCC. COVID-19 has exploded the healthcare system. But sometime in the future, Americans will return to “normal” and once again will concentrate on the basics of staying healthy in their everyday lives. The coronavirus has revealed how vulnerable so many of us are because of underlying conditions. Two years ago, …
Continue reading … “After Covid-19, Will Americans Still Struggle to Make Health and Well-Being a Priority?”