by Stacy Skelly on May 18, 2020 in Our Take, Public Relations
COVID-19 is overtaking news coverage and overturning every aspect of healthcare public relations. This unique environment presents new challenges, as well as new opportunities. As the account manager for two healthcare clients directly impacted by the COVID-19 pandemic, I have learned first-hand that navigating clients through this atmosphere requires taking risks, being flexible, and savoring …
Continue reading … “5 Tips for Healthcare Public Relations During COVID-19”
by Sloane Fisher on May 7, 2020 in Our Take, Public Relations
COVID-19 has upended office life and we are all living with a new normal. As a young PR professional working in healthcare communications, I’m looking for ways to learn new skills and break through the pandemonium to continue to grow. When we began working remotely full time, I was worried that my professional development would …
Continue reading … “Working—and growing—during a pandemic as a newly minted healthcare PR professional”
by Lauren Musiol on January 24, 2020 in Public Relations
Does your organization have a plan in place to respond to a crisis situation like a negative media article, a major reorganization, or a controversial legal matter? According to a recent PR News article, PR pros anticipate a rise in crisis communications as we enter the new decade and it’s important that your organization not …
Continue reading … “Are You Prepared in Case of an Emergency?”
by Sharon Reis on January 17, 2019 in Public Relations
In looking toward the year ahead, there are many ways—known and unknown—that the public relations world will be changing and evolving. As healthcare PR professionals, it’s vital to the success of our clients that we find new ways to overcome challenges and stay on top of the important trends in our field. Here are few …
Continue reading … “What will 2019 look like for healthcare PR?”
by Sharon Reis on January 16, 2018 in Public Relations
To learn more about how the changing national political environment is affecting workloads and to understand how communications experts are preparing for 2018, The Reis Group surveyed members of the Public Relations Society of America, and we are eager to share what we found. 2017 emerged as the year when communications professionals were asked to …
Continue reading … “What Can PR Pros Expect in 2018?”
